Where Social Media Meets Creativity

Social Media July 29, 2010
Social Media and Creativity

No matter what you do, what service your business offers, or what kind of product you sell, you have a community and an audience and a customer base. The hard part and the one that requires true creativity to achieve, is in figuring out what will and won’t work in your given community.

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Is Social Media Diverting Our Attention?

Kinetic vs Static July 27, 2010
Capturing Your Attention

It shouldn’t be surprising at all really to know that at the precise moment when the citizenry of this country, and the world, were given the tools to flatten society, the institutions that would suck that power from them are slowly consolidating their own power.

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I am not sorry

Kinetic vs Static July 23, 2010
Blogging Apologies

Whereas once I used to talk about what social media can do for you and your business, it’s become more about how social media can achieve YOUR goals. It is both a subtle and enormous shift in thinking.

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Social Media Time Machine

Kinetic vs Static July 8, 2010
Social Media Time Machine

All I am saying to you now is that social media doesn’t need to be some great leap forward in human progress. It doesn’t need to be a fad, a trend, a bubble. It can, should and WILL be something far more important. It will be the force that reconnects our lives, our cities and towns, our culture as a whole, to the things that really matter. Each other.

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The Church of Social Media

Social Media July 6, 2010
Is Social Media a Religion?

When you work and play in the pools of social media, sooner or later you begin to detect faint outlines of differentiation in how various groups of people approach social media. Before long, those faint outlines emerge, as if in relief, as craggy crevices. The social media congregation is a raucous one indeed.

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How Dumb Can Social Media Get?

Criticism of Social Media Practices July 2, 2010
Oreo Social Media

And seriously, can someone please explain to me how seeing Facebook comments from a nice fellow down in Venezuela is going to get me to buy more Oreo cookies? But we don’t need proof, we’ve got social media.

And I’ve got a cold glass of milk that I’ve just spit up all over my screen

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Social Media Mea Culpa

Social Media July 1, 2010
Social Media White Board

This blog is where I ideate, where I brainstorm, where I critique, so that I can begin to fashion to most effective strategies for my clients, never forgetting the essentials that they all must learn.

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Social Media Mission Creep

Social Media Boot Camp June 24, 2010
Nixon and Watergate

Mission creep is the expansion of a project or mission beyond its original goals, often after initial successes.[1] The term often implies a certain disapproval of newly adopted goals by the user of the term.

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Social Media Can’t Save Your Business

Social Media June 23, 2010
cash machine

Once I tell someone that social media isn’t going to revoluntionize their business, that sales don’t just magically start pouring in because you’ve started a Twitter account, I listen very closely. If I hear that intonation of disappointment and frustration, I know I am not dealing with someone that I want to deal with.

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How Many Hats Do You Wear?

Favorites June 17, 2010
How Many Hats Do You Wear?

I guess I’ve got this feeling that the 21st Century is opening so many new doors to people, that, well, we won’t need to focus all our energies on just one specific profession. Now of course, the criticism of this is that when you don’t have just one thing, you end up making less money. For now, I think that is true. But I also think that is preferable.

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