Drunk Social Media Advice

TwittsMcgee and I got caught outside of last week’s Digital Something’s by a journalist named Dan Fletcher who was looking for tips for people looking to engage with social media. Fun video. At one point I saw an actor and decided to say hello, screaming at him. Then I talk about blogging as the most essential form of social media interaction. Click on, dear reader…

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Story Time in America

In the 1st grade, I attended Allen Stevenson, a private school on Manhattan’s Upper East Side. It was an all boys school, and the kind of place with teachers who had been there for decades, and a Headmaster who literally embodied the school. One of my first memories from Allen Stevenson was story time, when once a week, the esteemed headmaster, Mr. Cole, would come into the 1st grade classroom and tell a story.

Click on, dear reader…

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The Weavers

by Zachary Adam Cohen on February 7, 2010

Posted in: Poetry

The Weavers

The hill is not as spooked anymore
The hill with the factory perched upon it
Staring down the questioned town
Riddled with gentle craftsmen
For whom making mistakes
Was their breath

Click on, dear reader…

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Thumbnail image for Social Media Metrics My ASS!

Social Media Metrics My ASS!

Metrics! We must have metrics! Get the excel sheets out! Download the web statistics! I want pie charts and graphs on clicks and followers and lead generation.
Whoa whoa whoa. When did metrics all of a sudden become the must have thing? Every social media marketing post this side of Palo Alto [...]

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Googles Super Bowl Ad: The Perfect Story

Google’s Super Bowl Ad

Google bought its first ever Super Bowl Ad, and it is a doozy. The secret power of this ad lies in its ability to tell a story. The story has a progression, it has a heart and it is universal. This is marketing perfection. Because they told a story. They [...]

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Thumbnail image for We’re All Creeps Now, Part 2

We’re All Creeps Now, Part 2

Well, that was kinda cool. My blog post on Social Media Week got a ton of fun reactions across the web. I even showed up on Socially Superlative, in a fun little piece by Leslie Richin. I won’t lie, as a writer I love showing up in these kinds [...]

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Thumbnail image for We’re All Creeps Now

We’re All Creeps Now

Someone I met briefly last night tweeted at me this morning. And just like that I have a blog post.
It’s Social Media Week around the world this week and the conferences, panels, parties and of course, the after parties have been rocking. There is a new level of familiarity that [...]

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Thumbnail image for What Fight Club Can Teach You About Social Media

What Fight Club Can Teach You About Social Media

Remember Tyler Durden? The protagonist/doppleganger of David Fincher’s cult movie Fight Club?
Do you remember what Tyler’s ultimate goal was? The movie is so visually stunning, so anachronistic and so anti-mainstream culture–it also had a lot of nearly-naked Brad Pitt in it–so its understandable if you don’t remember what Tyler Durden [...]

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Thumbnail image for Where Is Your Community?

Where Is Your Community?

What communities are you a part of?
I’m willing to bet that you don’t even know how many communities you are a part of. As the word community becomes more enshrined in our culture and sprinkled liberally throughout our general conversations, I am worried that we are missing the point of [...]

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