From the category archives:

Brand Damage

The Deaf, Dumb and Blind Client

Brand Damage February 11, 2010
Deaf Clients

What happens when a client doesn’t listen? This is a potential powder keg of a situation actually because it is often the first step in the wrong direction for a successful business partnership.

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Is Social Media Marketing Like Sex?

Brand Damage December 13, 2009
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Social Media is like sex and because you can never have enough sex or social media it is helpful for us to make this rather spicy analogy. It provides a way to talk about social media that anyone can appreciate, especially in light of recent data that suggests that social media is now more popular than porn, when it comes to web activity.

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The Long Climb of Social Media

Brand Damage December 4, 2009
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Personally, I don’t think its ever too late to catch up on social media. But that ignorance that I encountered, that is what has to change. Because what that small winemaker was telling me was not that social media had no application for his business. What he was telling me was he simply didn’t know where to start, was frustrated by this fact, and had unfortunately decided, rather conveniently, that social media wasn’t for him.

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Restaurant Websites: Where Creativity Goes To Die

Brand Damage November 30, 2009
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The current state of restaurant websites is pathetic. Haven’t we had enough of this? Why do restaurants think they can get away with putting up a brochure of their offerings and expect their customers will respond by flocking to their establishment? In a city like New York, with thousands of dining options, it is simply not enough to broadcast your service to a sophisticated public. Even in smaller cities and towns with far fewer options, restaurants are failing miserably to adapt to the realities of how consumers spend their money today.

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Customer Service in a Social World

Brand Damage November 20, 2009
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For many years, we got the customer service we deserved. It started in the 90’s as corporations and businesses realized that their customer service just wasn’t that important. After all, as companies got larger and larger, it didn’t make economic sense to devote resources to customer service. The number of people who had problems with products or services was low enough and more importantly, those customers had very little way to express or publicize their dissatisfaction.

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Brand Damage: Answer Your Tweets

Brand Damage November 6, 2009
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If you are going to be using social media, you’ve got to really be present. Answer your tweets, respond to blog comments, keep your Facebook page updated and in synch with the rest of your activities. The crowd is watching. It’s not about individual users. I am a nobody, a nothing. I am not an expert and I am not a guru. But taken in total, the crowd can make a difference. The crowd can drive sales. Keep them happy and your brand will benefit.

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