From the category archives:

Hospitality Business

If You Own a Business, You Should Blog

Hospitality Business March 4, 2010
Wordpress Blogs Are The Best

The same conversation takes place. The same question asked each and every time.
The Scene: A small business owner and myself, sitting at a table or desk in their place of work. I am telling them how important blogging is. They just can’t get over the word itself. Blogging. Sounds so childish, so foolish. As if teenagers had performed a sit-in at Merriam-Webster and decided to

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The Art of the Social Media Pitch

Hospitality Business March 3, 2010
The Art of the Social Media Pitch

One of the demands of social media marketing is that it be conducted in Real Time. We hear a lot about prioritizing kinetic over static. Because social media marketing is so new, and there are so many people actively (and passively) engaged in this new medium, its evolution is moving very quickly. Brands, businesses, agencies and the independent consultants, are all out there experimenting with

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Social Media Needs To Learn Traditional Media

Hospitality Business February 24, 2010
Social and Traditional Media

Social Media Marketing Isn’t Everything
Social media marketing has a huge disadvantage right now. We don’t know, or want to know, the values and methods of traditional media marketing. We think we’re the real deal. We can show real interaction and real metrics. Those traditional PR types have been goosing customers for a 100 years, but we’ve got the secret sauce. As long as people listen

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How To Lure Customers Using Social Media

Hospitality Business February 14, 2010
Fishing Lure: How to lure customers using social media

This post isn’t really about how to lure customers using social media as much as its about a far more important question, which is should you? I remember the first time I saw an advertisement that was not directed at me. It was a powerful experience because for the first time I realized how awful traditional marketing was.  And the only reason I could recognize this

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What To Tell A New Social Media Client

Hospitality Business February 10, 2010
Listening To Your Clients

First of all: NOTHING. LISTEN FIRST.
Man, I learned that lesson real quick. I used to go in there, guns blazing, ideas coming out of my mouth like a machine gun dribble of pure creativity and social marketing genius. We can do this, we can do that, we’ll have a bit of this, and a sprinkling of that, yes, also we absolutely cannot NOT have this. Oh

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The New Hotel is a Social Hotel

Hospitality Business January 17, 2010
Thumbnail image for The New Hotel is a Social Hotel

Up to now, I’ve been working with existing businesses, so that for the most part, my work has been about integrating social media into an existing marketing and communications schema. And that is fine with me. Actually, having an existing framework provides a structure to social media, giving it boundaries and clues on how to best proceed and integrate with the more traditional messaging. Having structure with something as new and experimental as social media is a positive for an existing business. It is certainly more limiting, which is why I am incredibly excited about letting loose with a tabula rosa.

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