From the category archives:

Hospitality Biz

Social Media Roller Coaster

Brand Damage May 14, 2010
Roller Coaster Ride

The rapid nature of social media marketing, and the entire world online forces strategists to constantly be on their toes. Not only do we need to effectively service our current clients, we have to perform due diligence on future projects, pitch new clients. On top of all that we have to remain completely up to date with developments in the social space.

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What the Hell Is Foursquare Doing?

Criticism of Social Media Practices April 28, 2010
Foursquare and Fashion

Foursquare needs a similar self-correction. And soon. I understand that user-growth is still the primary objective down at Foursquare HQ but I still think they are missing out in filling important holes. So many venues still have yet to hear about Foursquare let alone start implementing specials or utilizing the dashboard.

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Social Media Boot Camp

Hospitality Biz April 26, 2010
Social Media Boot Camp

What businesses need most right now is Social Media Boot Camp. They need a quick and intensive consultation and training in social media. They need someone to come in and sit down with them for a series of conversations so that they can make informed decisions about what their business needs out of social media.

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Roundup of New Social Tools for Businesses

Hospitality Biz April 23, 2010
Social Media Tools for Business

They come fast and furious out of the gate. Even as a professional it can be hard to keep track of all the new services targeting small businesses using social media. It’s no surprise that when I go and brief clients and give consultations, they have yet to hear about many of the services, let alone started planning how to use them.

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Social Media Traffic Jam: Clients Need Bandwidth

Hospitality Biz April 21, 2010
Social Media Traffic

I’ve watched clients commit to social media and watch it nearly immediately fall of their radar. Putting it back on, while making plans for web design, mobile strategy, and general marketing is nearly impossible. And then the business ends up resenting me!

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Terroir: The Only Restaurant in NYC That Gets Social Media

Hospitality Biz March 17, 2010
Terroir Wine Bar in NYC

Update: It has come to my attention that I did not give proper credit yesterday in the following piece. Terroir’s social media engagement and success is, of course, a group effort. That being said, it really is the brainchild of Steven Solo, AKA Terroir Stickermeister AKA Creative Director of Terroir. Steven is a great guy and his success with the social media efforts need to [...]

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If You Own a Business, You Should Blog

Hospitality Biz March 4, 2010
Wordpress Blogs Are The Best

The same conversation takes place. The same question asked each and every time. The Scene: A small business owner and myself, sitting at a table or desk in their place of work. I am telling them how important blogging is. They just can’t get over the word itself. Blogging. Sounds so childish, so foolish. As if teenagers had performed a sit-in at Merriam-Webster and decided [...]

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The Art of the Social Media Pitch

Hospitality Biz March 3, 2010
The Art of the Social Media Pitch

One of the demands of social media marketing is that it be conducted in Real Time. We hear a lot about prioritizing kinetic over static. Because social media marketing is so new, and there are so many people actively (and passively) engaged in this new medium, its evolution is moving very quickly. Brands, businesses, agencies and the independent consultants, are all out there experimenting with [...]

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Social Media Needs To Learn Traditional Media

Hospitality Biz February 24, 2010
Social and Traditional Media

Social Media Marketing Isn’t Everything Social media marketing has a huge disadvantage right now. We don’t know, or want to know, the values and methods of traditional media marketing. We think we’re the real deal. We can show real interaction and real metrics. Those traditional PR types have been goosing customers for a 100 years, but we’ve got the secret sauce. As long as people [...]

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How To Lure Customers Using Social Media

Hospitality Biz February 14, 2010
Fishing Lure: How to lure customers using social media

This post isn’t really about how to lure customers using social media as much as its about a far more important question, which is should you? I remember the first time I saw an advertisement that was not directed at me. It was a powerful experience because for the first time I realized how awful traditional marketing was.  And the only reason I could recognize this [...]

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