From the category archives:

Hospitality Biz

What To Tell A New Social Media Client

Hospitality Biz February 10, 2010
Listening To Your Clients

First of all: NOTHING. LISTEN FIRST. Man, I learned that lesson real quick. I used to go in there, guns blazing, ideas coming out of my mouth like a machine gun dribble of pure creativity and social marketing genius. We can do this, we can do that, we’ll have a bit of this, and a sprinkling of that, yes, also we absolutely cannot NOT have this. [...]

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The New Hotel is a Social Hotel

Hospitality Biz January 17, 2010
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Up to now, I’ve been working with existing businesses, so that for the most part, my work has been about integrating social media into an existing marketing and communications schema. And that is fine with me. Actually, having an existing framework provides a structure to social media, giving it boundaries and clues on how to best proceed and integrate with the more traditional messaging. Having structure with something as new and experimental as social media is a positive for an existing business. It is certainly more limiting, which is why I am incredibly excited about letting loose with a tabula rosa.

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Twitter for Restaurants, An eBook Review

Hospitality Biz January 4, 2010
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Twitter for Restaurants is a handly little eBook created by Lara Dickson, and which, full disclosure and all, I received for free. I am extremely happy to report that it is a fantastic, and comprehensive primer for restaurateurs. I am strongly recommending the book to all of my clients, as well as any potential clients. This may seem odd as it would seem to conflict with my own goals to build up my own business. If they can just buy this book and be done with it, why bother with a high-end consultant who is going to charge me several thousand dollars?

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Foursquare, The Odyssey and Squaring the Hospitality Circle

Hospitality Biz December 28, 2009
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Storytelling is communion. For thousands of years, we’ve sat around fires, hearths, drum circles, lecture halls and now swank LCD screens and told stories to one another. There was always an element of lying or invention attached to the act of storytelling. There is no way Homer recited his epic poem the same way every time. Each time the story left his lips it changed a little bit. That’s OK! No one is perfect, not even Homer.

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Problems with Social Media: Authenticity Vs. Professionalism

Hospitality Biz December 20, 2009
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As social media continues its long soak into the wider culture, penetrating into the millions of people who haven’t gotten on board, a whole raft of issues emerges from the growth of these “late adopters.”

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Where’s Waldo? Foursquare and the 21st Century Scavenger Hunt

Hospitality Biz December 2, 2009
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Foursquare is a geolocation-based application that shows you what restaurants, bars, music and other venues are nearby when you load the application. It also shows you tips and to do lists at various venues from other users. This means that you are more likely to find buried treasure left like a breadcrumb trail around your city.

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Small is Beautiful

Hospitality Biz November 18, 2009
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I watched a live chat the other day with Pete Cashmore from Mashable and Gary Veynerchuk. Gary was tired, in bed, but on FIRE! He was talking about customer service and talked about how we all are living in a small town again. I love that idea. We’ve tried big. Big failed! Big didn’t work. Big became too impersonal and our humanity was not taken care of in the ways that it requires. Small is beautiful.

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Brands That Get Social Media: Potato Guns and Lobster Rolls

Hospitality Biz November 10, 2009
lobsters get social media

Even with small operations, the opportunity to be vocal and visible in the social media space is apparent. One no longer needs to have a giant PR operation, spending thousands of dollars a month keeping in front of the public.

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Social Media Experimentation: City Winery’s Spit N Twit

Hospitality Biz November 8, 2009
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City Winery, a restaurant, music venue and yes, winemaker in lower Manhattan, is today hosting “Spit N Twit,” an event that has the potential to teach us a lot. The event mixes together the parameters I touched on earlier. I’ve spoken with about 25 various people about the event, including wine afficionados, bloggers, wine writers, and social media marketers. The interest level is very high.

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How To Hurt Your Brand With Social Media

Hospitality Biz November 5, 2009
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There are inumerable brands and businesses doing tremendous harm to themselves with social media. These are firms that are entering the social media sphere without a firm and coherent plan for doing so

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