From the category archives:

Kinetic vs Static

What Are You Missing With Social Media?

Favorites May 10, 2010
Tugboats Help Steer Ships

How are you supposed to shift the entire philosophy of your business around while at the same time negotiating a recessionary environment, the fact that you are trying to do more with less (employees, budgets, time). Not exactly the time to be making deep changes to the philosophy behind your business. You need a tugboat.

Read on wise reader…

They Fucked Up The iPad

Kinetic vs Static April 7, 2010
What's Wrong with the iPad

The iPad isn’t going to save any business models that shouldn’t be saved in the first place. The belief that consumers are going to pay a premium for content that they can get for free on the web, or for much cheaper in print, is dead on arrival. Shame on the media companies for trying to snooker us into doing so.

Read on wise reader…

How Social Media Fools People

Kinetic vs Static March 28, 2010
Social Media Court Jesters

Social media gave people their voice. The tools and philosophies of social media have always been with us. But this time, they were put into a context, free, open source, connected to the web, and at a time, when they were most needed. It has long been my contention that the citizenry of this country were sick and tired of being bombarded with legal-approved corporate speak.

Read on wise reader…

Burn Your Social Media Bridges

Kinetic vs Static March 26, 2010
Some Bridges Are Worth Burning

But there is a tremendous amount of groupthink occurring. It brings me back to something that I was told at the Digital Somethings party during social media week. A foundational member of this very community, a brilliant mind really, said that social media, and everything it entailed, the buzzwords, the philosophy, the intensity, was just a passing fad. This person expected it the hype to die down in a matter of months.

Read on wise reader…

2 Ways to Simplify America: End Corporate Welfare and Legalize Marijuana

Kinetic vs Static March 19, 2010
Gordian Knot of American Politics

Our beast of a nation is heaving and exhausted. It is wounded and sickened. The American political situation has clearly reached a state where the system isn’t working. Instead of tackling our biggest cultural and societal problems, like health care or reforming Wall Street, we should instead shift our focus towards achieving things that are simple. We need a restoration of common sense. There are [...]

Read on wise reader…

What is Outrageous Customer Service?

Kinetic vs Static March 16, 2010
Fortune Telling Customer Service

Social media might be the ultimate customer service tool. Businesses and brands, and their highly paid consultants, can listen to their customers, research them, how they behave and act. Social media allows companies to engage with their customers, both future and current ones. It also enables them to finalize the customer experience. Customer service is making a huge comeback. The fact that it needs to [...]

Read on wise reader…

What If Twitter Disappeared?

Kinetic vs Static March 15, 2010
Addicted To Twitter?

What would happen if tomorrow Twitter ceased to exist? Can you imagine that world? Yesterday I wrote about what it takes to have vision, and part of the skill set in being a visionary, is the ability to react with and imagine a world that is constantly changing. So, in the interest of putting a practical spin on my theoretical post, let’s have ourselves a thought experiment.

Read on wise reader…

What’s Your Vision Look Like?

Kinetic vs Static March 14, 2010
Pinball Wizard

There is no shortage of impressive people, impressive businesses, impressive brands. I see lots of impressive websites, impressive blog posts, impressive advertising campaigns. But what I don’t see a lot of right now, is vision. And by vision, I mean the ability to look beyond the present and project a better future. We aren’t very good at coming up with big grand plans for ourselves, for our companies, for our brands.

Read on wise reader…

America’s Identity Crisis: Our Split Personality

Kinetic vs Static March 14, 2010
The American Dream is Dead

The history of our nation suggests a constant struggle between the flowering of true democracy and a slippage into that which our nation defined itself as opposed to, monarchy, or more broadly, a concentration of power. Of course, today the only kings and queens are corporations, their functionaries (lobbyists and politicians) and the tribute we pay them (our salaries, our health, our lives).

Read on wise reader…

My Biggest Fear

Kinetic vs Static March 11, 2010
Confronting Your Fears

For anyone who’s been reading here lately, you’ll know that last week was a tough one for me. I came out with some bold admissions that I had hit major roadblocks in building my social media consulting business. People were balking at my rates, flaking on meetings and generally unready to do much more than talk. Which is fine except I don’t do the hard [...]

Related Posts with Thumbnails
Read on wise reader…
[ZAC] on Twitter[ZAC] on Facebook[your] RSS Feed[your] Email