From the category archives:

ROI

What Gifts Do You Give?

Kinetic vs Static May 20, 2010
The Gift of Giving

Right now, at precisely the time when so many people are struggling, is the time to be giving something extra. In New Orleans, where I lived for many years, they had a name for this: Lagniappe. A little something extra, free of charge.

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Measuring Social Media ROI

ROI November 4, 2009
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Measuring social media return on investment will be the only way to take social media marketing to the next level and enable strategists to become full strewn business people with the respect they deserve

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