From the category archives:

Social Media Experimentation

10 First Date Questions Every Blogger Should Know

Social Media Experimentation March 12, 2010
Top 10 First Date Questions To Ask A blog

Many of the qualities that will make you successful in social media have already made you successful (or unsuccessful) in the social situations of day-to-day life. For example, we all have certain questions that pop into our head automatically during a first date. If you ask yourself these same first date questions, which you already know, and have already used, before you publish each blog post, your content will be just as sexy and lovable as the girl/boy you end up dating.

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Social Media Needs Its Critics

Social Media Experimentation March 11, 2010
Social Media Needs Woodward and Bernstein

The reason that social media needs critics and, as I said, full on investigative journalism, is not, as one would expect, to weaken or harm the world of social media. In fact, we need these functions being performed in order to strengthen social media for the long run. A free and unfettered press improves democracy. We all need to see what goes on beneath the blogs and twitter accounts.

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Spy vs Spy: Competition and Brainstorming in Social Media

Social Media Experimentation March 10, 2010
Social Media Competition

I spent the better part of yesterday evening on the phone with a precocious, eager young man in another major east coast city. The person had contacted me via my website with a professional email asking for some of my time. They wanted to discover if there was a business future in doing social media strategy for the hospitality business. I think the conversation is worth going over here because some of the things I articulated caught me by surprise, even though I think about this stuff all the time.

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Can Social Media Marketers Make It Work?

Social Media Experimentation March 4, 2010
Economies of Scale in Social Media

I have been brutally honest this week about some of the problems I am facing with my own work. I recently ended a very successful campaign with a client. It was 3 months and it was lucrative. During that time I was actively developing new business as I knew when the current client relationship ended I needed to find other sources of income.
I got close

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A Day In The Life Of A Social Media Marketer

Social Media Experimentation March 4, 2010
French Press Coffee is the Bloggers Savior

The Day Begins Late At Night
Well my day often starts late the night before. Depending on whether I am home or out, before I finally get to lay my pretty little head to sleep I am perusing the web setting up the next days work stream. I may have blog posts to finish or begin. I may be confirming or rescheduling calls. I’ll check the

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New Job Title: Social Media Slave

Social Media Experimentation February 18, 2010
Social Media Jobs

I’ve recently been contacted by rather large organizations (we’re talking big bucks baby!) that know they need to integrate social media into their rather staid corporate cultures. They don’t want the nitty gritty details; they just want it done. When I tell them that we need to activate people internally who can tell the story of the business, the mood changes.

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