From the category archives:

Reformed Marketing

Social Media Battlefield: PR WINS!

Reformed Marketing June 3, 2010
Civil War Battlefield

So instead of PR firms rushing to offer social media to their clients, I urge them to do 1 thing first. Socialize your OWN business. Do social media for yourself before you start offering it to your clients. Take the long term view and give up trying to offer something you don’t really grasp.

Read on wise reader…

Social Media Roller Coaster

Brand Damage May 14, 2010
Roller Coaster Ride

The rapid nature of social media marketing, and the entire world online forces strategists to constantly be on their toes. Not only do we need to effectively service our current clients, we have to perform due diligence on future projects, pitch new clients. On top of all that we have to remain completely up to date with developments in the social space.

Read on wise reader…

Why Facebook Can’t Believe In Privacy

Brand Damage May 13, 2010
The Social Web Vs. Privacy

The truth is that Facebook can’t believe in privacy anymore because if it does, it doesn’t have much of a future. The future of Facebook (and of every other social network) lies in its ability to monetize its user base. The best way to monetize your user base is to collect and organize that highly detailed and targeted information and sell it to marketers.

Read on wise reader…

Foursquare Is Listening

Criticism of Social Media Practices May 11, 2010
Foursquare is Improving

Every business venue has a unique ID on Foursquare’s platform, and what Foursquare has done is make it exceptionally easy for business owners (or their marketing or PR firms) to claim their business. They’ve done so by placing a little widget above the map of the venue that says “Are you the manager of this business.” Brilliant, simple, easy.

Read on wise reader…

Social Media For PR Firms

Favorites April 30, 2010
Social Media Employment

Right now PR firms are exquisitely positioned to capture a lot of new business and add-value to existing business. No one doubts that social media has changed the game. It has, and increasingly, online spend is where the growth will be. PR firms need to be in that space, about ten minutes ago.

Read on wise reader…

Social Media Boot Camp

Hospitality Biz April 26, 2010
Social Media Boot Camp

What businesses need most right now is Social Media Boot Camp. They need a quick and intensive consultation and training in social media. They need someone to come in and sit down with them for a series of conversations so that they can make informed decisions about what their business needs out of social media.

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Social Media For Free?

Reformed Marketing April 19, 2010
Can Social Media Consulting Be Free?

What if I told you that instead of charging you X thousands of dollars a month you could keep your cash and only pay me if I increased your business. Would you rather have a 10% of something or 100% of nothing?

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The Agency World: Under Construction

Reformed Marketing April 18, 2010
PR Firms are under construction

Why should businesses need to to five different vendors to satisfy their needs. They are all after the same goal. Try finding 5 vendors you want to work with, or that you can afford to pay properly. An agency that already does everything a business might need is the best approach I can see.

Read on wise reader…

Social Media 2010: The Year PR Steps Up!

Reformed Marketing March 30, 2010
Social Media 2010: The Year PR Steps Up

I have some exciting news to share with you all. Something that has been in the works for a few weeks now but which I am now prepared to announce. My good friend Bryce Gruber of The Luxury Spot and I are hosting an intimate luncheon for public relations professionals on April 27th.

Read on wise reader…

Where To Go From Here?

Reformed Marketing March 6, 2010
The Yellow Brick Road of Social Media Marketing

I’ve written almost exclusively this week about the problems and perils that independent social media marketers face. It is a grueling place for us all to be  as the recession dampens our ability to earn a living. We are currently in an interstitial zone. It is that place in between places. What came before has not yet faded into the background and where we are [...]

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