From the category archives:

Criticism of Social Media Practices

How Dumb Can Social Media Get?

Criticism of Social Media Practices July 2, 2010
Oreo Social Media

And seriously, can someone please explain to me how seeing Facebook comments from a nice fellow down in Venezuela is going to get me to buy more Oreo cookies? But we don’t need proof, we’ve got social media.

And I’ve got a cold glass of milk that I’ve just spit up all over my screen

Read on wise reader…

Social Media Needs Ombudsmen

Criticism of Social Media Practices June 16, 2010
Spy versus Spy

The corruption, the compromises, the drama and infighting, the public and private squabbles, the cocktail parties turned fistfights. Whenever there is a great deal of treasure to be had, the only thing you can be sure of is malfeasance.

Read on wise reader…

What Color Is Your Social Media Mood Ring

Criticism of Social Media Practices May 26, 2010
Mood Ring

Social media is starting to get a bit on my nerves. Of course, its perfectly normal that every now and then we get a bit exhausted with our habits. And as I come upon nearly a year of being fully engaged with social media in an analytic way, I’ve got to confess to a bit of exhaustion with it all.

Read on wise reader…

Mashable’s Identity Crisis

Criticism of Social Media Practices May 25, 2010
Mashable's Identity Crisis

Social media is at a tipping point. It’s winning over our culture and remaking that culture in its own image at the very same time. But our culture has a tendency to go big, bold and brash. We have a tendency to take the easy road, to chase eyeballs and therefore profits over what should be chased down and hunted: the truth.

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Social Media Roller Coaster

Brand Damage May 14, 2010
Roller Coaster Ride

The rapid nature of social media marketing, and the entire world online forces strategists to constantly be on their toes. Not only do we need to effectively service our current clients, we have to perform due diligence on future projects, pitch new clients. On top of all that we have to remain completely up to date with developments in the social space.

Read on wise reader…

Foursquare Is Listening

Criticism of Social Media Practices May 11, 2010
Foursquare is Improving

Every business venue has a unique ID on Foursquare’s platform, and what Foursquare has done is make it exceptionally easy for business owners (or their marketing or PR firms) to claim their business. They’ve done so by placing a little widget above the map of the venue that says “Are you the manager of this business.” Brilliant, simple, easy.

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Your Social Media Reputation

Criticism of Social Media Practices May 11, 2010
Whisper Campaigns

See, businesses liked being duped by advertisers and marketers, by magazines and newspapers, by ANYONE or ANYTHING that would and did take their money in the 20th century. They liked not really ever knowing how effective their ad campaigns were. It was just the cost of doing business.

Read on wise reader…

What the Hell Is Foursquare Doing?

Criticism of Social Media Practices April 28, 2010
Foursquare and Fashion

Foursquare needs a similar self-correction. And soon. I understand that user-growth is still the primary objective down at Foursquare HQ but I still think they are missing out in filling important holes. So many venues still have yet to hear about Foursquare let alone start implementing specials or utilizing the dashboard.

Read on wise reader…

UnSocial Media

Criticism of Social Media Practices April 17, 2010
Un Social Media

The reason people like social media so much is because it means everything, which is another way of saying it means absolutely nothing. I am tiring of social media. I am tired of the gurus and the blog posts. I am tired of the promises, of the pronouncements.

Read on wise reader…

The Mirage of Social Media Marketing

Criticism of Social Media Practices April 5, 2010
The Mirage of Social Media Success

We begin to hate the brands and businesses that have the gall to market to us so blatantly. In a world of free content, where the next helping of free is but a click away, firms that ask ANYTHING from us, get shafted. Well, I just don’t know what to say about that.

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