From the category archives:

Social Media Experimentation

Social Media Retreat: SIGNOFF with SpaWeek

Social Media June 8, 2010
Bikram Yoga Positions

Work doesn’t end at 6pm in social media. We go out, we tweet, we checkin, we respond to emails. The frenetic pace of social media lends itself to easy burnout. When do we get the time to sign off?

Read on wise reader…

Social Media Fortune Teller

Social Media May 27, 2010
fortune teller

Social media strategists then become something like fortune tellers. We need to hone a pretty good guess as to what we should be advising our clients to do. And the fact that one of the hallmarks of social media is the speed with which things move, it can be a particularly hairy task to take on. But take it on we must.

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How Twitter Is Like Freshman Year

Favorites May 15, 2010
Twitter on Campus

Twitter is similarly a place where we discover ourselves, where our real interests lie, who our friends and connections are, what we share, what we keep private. There is something so simple and elegant about Twitter, the limited bursts of thought, the opportunities to both mask and fully expose yourself.

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What Are You Missing With Social Media?

Favorites May 10, 2010
Tugboats Help Steer Ships

How are you supposed to shift the entire philosophy of your business around while at the same time negotiating a recessionary environment, the fact that you are trying to do more with less (employees, budgets, time). Not exactly the time to be making deep changes to the philosophy behind your business. You need a tugboat.

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No More Social Media Strategies

Social Media Experimentation April 1, 2010
Social Media Strategy is Changing

Well if you’ve been reading here lately, this post can’t be that much of a shock. What a whirlwind 6 months it has been. Starting a business, revving up this blog, meeting and greeting everyone in NYC. Hundreds of phone calls, dozens of meetings, some fantastic client interactions. Lots of successes and few failures, a lot of learning every single day.

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Finding the Social Media G Spot

Social Media Experimentation March 16, 2010
Twitter Fail Whale

I believe in something called the “Social Media G Spot.” I can’t really describe it. It’s actually quite intangible and includes a potent mix of having enough followers from enough various backgrounds that no matter what kind of content I produce or share, it it will find the right audience. The benefit of hitting this sweet spot is having the kind of followers, and enough of them, where there is always a conversation either going on, or enough people willing to engage should I decide to start one. I do this often.

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Moving Back to the Farm

Social Media Experimentation March 15, 2010
Farm to Table: Going Back to the Farm

Some of you already know this, but I came into social media from a rather different angle than most. I don’t come from the communications or PR industries. I come from finance. But after leaving the financial services world behind, I launched a venture called Farm to Table: The Emerging American Meal. It started as a TV show I wrote that aimed to chronicle the people, places and trends emerging in America’s local sustainable food movement.

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10 First Date Questions Every Blogger Should Know

Social Media Experimentation March 12, 2010
Top 10 First Date Questions To Ask A blog

Many of the qualities that will make you successful in social media have already made you successful (or unsuccessful) in the social situations of day-to-day life. For example, we all have certain questions that pop into our head automatically during a first date. If you ask yourself these same first date questions, which you already know, and have already used, before you publish each blog post, your content will be just as sexy and lovable as the girl/boy you end up dating.

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Social Media Needs Its Critics

Social Media Experimentation March 11, 2010
Social Media Needs Woodward and Bernstein

The reason that social media needs critics and, as I said, full on investigative journalism, is not, as one would expect, to weaken or harm the world of social media. In fact, we need these functions being performed in order to strengthen social media for the long run. A free and unfettered press improves democracy. We all need to see what goes on beneath the blogs and twitter accounts.

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Spy vs Spy: Competition and Brainstorming in Social Media

Social Media Experimentation March 10, 2010
Social Media Competition

I spent the better part of yesterday evening on the phone with a precocious, eager young man in another major east coast city. The person had contacted me via my website with a professional email asking for some of my time. They wanted to discover if there was a business future in doing social media strategy for the hospitality business. I think the conversation is worth going over here because some of the things I articulated caught me by surprise, even though I think about this stuff all the time.

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