From the category archives:

Brand Damage

Social Media Roller Coaster

Brand Damage May 14, 2010
Roller Coaster Ride

The rapid nature of social media marketing, and the entire world online forces strategists to constantly be on their toes. Not only do we need to effectively service our current clients, we have to perform due diligence on future projects, pitch new clients. On top of all that we have to remain completely up to date with developments in the social space.

Read on wise reader…

Why Facebook Can’t Believe In Privacy

Brand Damage May 13, 2010
The Social Web Vs. Privacy

The truth is that Facebook can’t believe in privacy anymore because if it does, it doesn’t have much of a future. The future of Facebook (and of every other social network) lies in its ability to monetize its user base. The best way to monetize your user base is to collect and organize that highly detailed and targeted information and sell it to marketers.

Read on wise reader…

Social Media As Crisis Manager

Brand Damage April 22, 2010
Brands in Crisis

Social media might be the best tool that businesses have to manage a crisis, whether its a product recall, a bad review, or even just the critique of a few influential community members. It is such a perfect tool because you it allows you, when properly wielded, the ability to do two things:

Read on wise reader…

STOP Social Media

Brand Damage March 25, 2010
Stop Social Media

How much is too much? How much social media interaction and engagement is worth it? Does social media even work? These are the questions that the majority of business owners I speak to are asking themselves. I won’t even mention the few people I talk to who aren’t convinced that social media is the future of their marketing efforts. It still happens. But I think [...]

Read on wise reader…

The Deaf, Dumb and Blind Client

Brand Damage February 11, 2010
Deaf Clients

What happens when a client doesn’t listen? This is a potential powder keg of a situation actually because it is often the first step in the wrong direction for a successful business partnership.

Read on wise reader…

Is Social Media Marketing Like Sex?

Brand Damage December 13, 2009
Thumbnail image for Is Social Media Marketing Like Sex?

Social Media is like sex and because you can never have enough sex or social media it is helpful for us to make this rather spicy analogy. It provides a way to talk about social media that anyone can appreciate, especially in light of recent data that suggests that social media is now more popular than porn, when it comes to web activity.

Read on wise reader…

The Long Climb of Social Media

Brand Damage December 4, 2009
Thumbnail image for The Long Climb of Social Media

Personally, I don’t think its ever too late to catch up on social media. But that ignorance that I encountered, that is what has to change. Because what that small winemaker was telling me was not that social media had no application for his business. What he was telling me was he simply didn’t know where to start, was frustrated by this fact, and had unfortunately decided, rather conveniently, that social media wasn’t for him.

Read on wise reader…

Restaurant Websites: Where Creativity Goes To Die

Brand Damage November 30, 2009
Thumbnail image for Restaurant Websites: Where Creativity Goes To Die

The current state of restaurant websites is pathetic. Haven’t we had enough of this? Why do restaurants think they can get away with putting up a brochure of their offerings and expect their customers will respond by flocking to their establishment? In a city like New York, with thousands of dining options, it is simply not enough to broadcast your service to a sophisticated public. Even in smaller cities and towns with far fewer options, restaurants are failing miserably to adapt to the realities of how consumers spend their money today.

Read on wise reader…

Customer Service in a Social World

Brand Damage November 20, 2009
Thumbnail image for Customer Service in a Social World

For many years, we got the customer service we deserved. It started in the 90′s as corporations and businesses realized that their customer service just wasn’t that important. After all, as companies got larger and larger, it didn’t make economic sense to devote resources to customer service. The number of people who had problems with products or services was low enough and more importantly, those customers had very little way to express or publicize their dissatisfaction.

Read on wise reader…

Brand Damage: Answer Your Tweets

Brand Damage November 6, 2009
Thumbnail image for Brand Damage: Answer Your Tweets

If you are going to be using social media, you’ve got to really be present. Answer your tweets, respond to blog comments, keep your Facebook page updated and in synch with the rest of your activities. The crowd is watching. It’s not about individual users. I am a nobody, a nothing. I am not an expert and I am not a guru. But taken in total, the crowd can make a difference. The crowd can drive sales. Keep them happy and your brand will benefit.

Related Posts with Thumbnails
Read on wise reader…
[ZAC] on Twitter[ZAC] on Facebook[your] RSS Feed[your] Email