From the category archives:

Favorites

How Many Hats Do You Wear?

Favorites June 17, 2010
How Many Hats Do You Wear?

I guess I’ve got this feeling that the 21st Century is opening so many new doors to people, that, well, we won’t need to focus all our energies on just one specific profession. Now of course, the criticism of this is that when you don’t have just one thing, you end up making less money. For now, I think that is true. But I also think that is preferable.

Read on wise reader…

How Twitter Is Like Freshman Year

Favorites May 15, 2010
Twitter on Campus

Twitter is similarly a place where we discover ourselves, where our real interests lie, who our friends and connections are, what we share, what we keep private. There is something so simple and elegant about Twitter, the limited bursts of thought, the opportunities to both mask and fully expose yourself.

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Social Media Roller Coaster

Brand Damage May 14, 2010
Roller Coaster Ride

The rapid nature of social media marketing, and the entire world online forces strategists to constantly be on their toes. Not only do we need to effectively service our current clients, we have to perform due diligence on future projects, pitch new clients. On top of all that we have to remain completely up to date with developments in the social space.

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Why Facebook Can’t Believe In Privacy

Brand Damage May 13, 2010
The Social Web Vs. Privacy

The truth is that Facebook can’t believe in privacy anymore because if it does, it doesn’t have much of a future. The future of Facebook (and of every other social network) lies in its ability to monetize its user base. The best way to monetize your user base is to collect and organize that highly detailed and targeted information and sell it to marketers.

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What Are You Missing With Social Media?

Favorites May 10, 2010
Tugboats Help Steer Ships

How are you supposed to shift the entire philosophy of your business around while at the same time negotiating a recessionary environment, the fact that you are trying to do more with less (employees, budgets, time). Not exactly the time to be making deep changes to the philosophy behind your business. You need a tugboat.

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Social Media For PR Firms

Favorites April 30, 2010
Social Media Employment

Right now PR firms are exquisitely positioned to capture a lot of new business and add-value to existing business. No one doubts that social media has changed the game. It has, and increasingly, online spend is where the growth will be. PR firms need to be in that space, about ten minutes ago.

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The Mirage of Social Media Marketing

Criticism of Social Media Practices April 5, 2010
The Mirage of Social Media Success

We begin to hate the brands and businesses that have the gall to market to us so blatantly. In a world of free content, where the next helping of free is but a click away, firms that ask ANYTHING from us, get shafted. Well, I just don’t know what to say about that.

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Who Are Your Partners?

Favorites March 31, 2010
Emotional Vampires

Look around you. Look at the last few people you have spent time with. Are they your partners? Do they build you up? Do they allow you the space to imagine better a better world? Do they make you want to be successful?

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The Future of Storytelling: Socially-Enabled

Favorites March 2, 2010
Socially Enabled Storytelling

We hear a lot about digital storytelling as the next wave in the evolution of online activity. Storytelling is seen as the way to break through with your readers, activating them to become customers, fans, even evangelists for you and your products. But, it serves more practical purpose too. Today’s data glut will probably continue growing quickly. Users will increasingly need help contextualizing all this information. Narrative will be the key.

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The End of the Goldman Sachs Glaze

Favorites February 26, 2010
Goldman Sachs Greece

Where I’m from, which, incidentally, is still where I am and always hope to be, working for Goldman Sachs was the pinnacle of achievement and success.  I went to the best private schools, I was given every opportunity; tutors, music lessons, access to high culture in the form of theater and museums. My college education was paid for. I came into adult life without any obligations or [...]

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