Comments on: Social Media Isn’t Magic

By: Chris Congiardo

Chris Congiardo — Thu, 05 Nov 2009 14:29:09 +0000

Great article and well said (both Zachary and Janet). The inherent problem with social media marketing tools is that they’re easily available to anyone with a computer and an internet connection. Other more traditional forms of marketing (advertising, direct mail, email opt-in, etc.) have too many barriers of entry for the typical business owner to assume on their own (without the help of either an inside/outside marketing staff/firm). This, coupled with the fact that social media can be utilized for both personal AND business gives these tools the stigma that they may not be a serious tool.

By: Crystal Grobe

Crystal Grobe — Thu, 05 Nov 2009 13:12:07 +0000

So true, so true! RT @segnavia: hey restaurants, social media isn't magic: http://bit.ly/2gjSQf (from @zacharycohen 's new blog!)

By: tracy morgan

tracy morgan — Thu, 05 Nov 2009 13:09:09 +0000

hey restaurants, social media isn't magic: http://bit.ly/2gjSQf (from @zacharycohen 's new blog!)

By: Adam Sarhan

Adam Sarhan — Wed, 04 Nov 2009 15:30:17 +0000

@zacharycohen Social Media Isn't Magic- Great Read! http://bit.ly/sfPPi

By: Janet

Janet — Tue, 03 Nov 2009 19:45:32 +0000

A complete social media strategy – absolutely. I get facebook posts and emails from a slew of wineries, restaurants, B&Bs. Many of them are completely clueless. They post messages like “another beautiful day at the winery” or “our wine is great . . buy some” . They offer me nothing. They obviously have not integrated social media into their marketing plan (if they have a marketing plan – but that’s another story.) Yes, many of them are unwittingly hurting their brand. Initially I had no opinion of them, now I have an unfavorable opinion of them. It appears that some businesses throw the job of communicating via social media to completely unqualified individuals. They leave communication up to anyone in the office able to post a picutre with a caption, or send out an email blast, giving no thought to the actual content they are putting out there. With so much good information available, messages without content just become annoying which is really counterproductive.

By: uberVU - social comments

uberVU - social comments — Tue, 03 Nov 2009 15:42:21 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by adamsarhan: RT @Zacharycohen: Is Social Media Magic? http://bit.ly/Bg8Fp...

By: Hungry Gardener

Hungry Gardener — Tue, 03 Nov 2009 13:23:07 +0000

if you run a restaurant read/follow RT @Zacharycohen Is Social Media Magic? http://bit.ly/Bg8Fp

By: socialmedia247

socialmedia247 — Tue, 03 Nov 2009 03:01:38 +0000

Social Media Isn't Magic http://bit.ly/3uYGXq: Social Media Isn't Magic http://bit.ly/3uYGXq http://bit.ly/3ykRQi
#socialmedia

By: Position One Media

Position One Media — Tue, 03 Nov 2009 03:00:49 +0000

Social Media Isn't Magic http://bit.ly/3uYGXq

By: Adam Sarhan

Adam Sarhan — Tue, 03 Nov 2009 01:19:45 +0000

RT @Zacharycohen: Is Social Media Magic? http://bit.ly/Bg8Fp