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	<title>Comments on: Terroir: The Only Restaurant in NYC That Gets Social Media</title>
	<atom:link href="http://www.zacharyadamcohen.com/hospitality-business/terroir-the-only-restaurant-in-nyc-that-gets-social-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.zacharyadamcohen.com/hospitality-business/terroir-the-only-restaurant-in-nyc-that-gets-social-media/</link>
	<description>Boutique Digital Strategy in New York City</description>
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		<title>By: Trevor Belsher</title>
		<link>http://www.zacharyadamcohen.com/hospitality-business/terroir-the-only-restaurant-in-nyc-that-gets-social-media/comment-page-1/#comment-1176</link>
		<dc:creator>Trevor Belsher</dc:creator>
		<pubDate>Thu, 08 Apr 2010 16:26:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.zacharyadamcohen.com/?p=1069#comment-1176</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Good blog. Raises some great points. RT @zacharycohen Terroir: The Only Restaurant in NYC That Gets Social Media http://bit.ly/9N9TLi&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Good blog. Raises some great points. RT @zacharycohen Terroir: The Only Restaurant in NYC That Gets Social Media <a href="http://bit.ly/9N9TLi" rel="nofollow">http://bit.ly/9N9TLi</a></span></span></span></p>
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		<title>By: ZAC</title>
		<link>http://www.zacharyadamcohen.com/hospitality-business/terroir-the-only-restaurant-in-nyc-that-gets-social-media/comment-page-1/#comment-994</link>
		<dc:creator>ZAC</dc:creator>
		<pubDate>Mon, 29 Mar 2010 17:47:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.zacharyadamcohen.com/?p=1069#comment-994</guid>
		<description>I should clarify something here. Although I don&#039;t think terroir&#039;s website is very good, I do see its value in being a unique entity. One certainly does remember it. I personally think there are other, more graphically soothing ways to express the individuality of Terroir. But i respect the choice they made</description>
		<content:encoded><![CDATA[<p>I should clarify something here. Although I don&#8217;t think terroir&#8217;s website is very good, I do see its value in being a unique entity. One certainly does remember it. I personally think there are other, more graphically soothing ways to express the individuality of Terroir. But i respect the choice they made</p>
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		<title>By: Avery Mogul</title>
		<link>http://www.zacharyadamcohen.com/hospitality-business/terroir-the-only-restaurant-in-nyc-that-gets-social-media/comment-page-1/#comment-870</link>
		<dc:creator>Avery Mogul</dc:creator>
		<pubDate>Sat, 20 Mar 2010 22:04:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.zacharyadamcohen.com/?p=1069#comment-870</guid>
		<description>Thanks for the response. I believe that the primary focus of tweets should be to provide information directly related to the day to day operation of the business. Yes, some personality is ok, and it does come through in the style/language of the tweeter. What I see happening is that the fine line between beneficial, actionable information and &#039;noise&#039; is being crossed by overly &#039;crafted&#039; tweets in a way that tends to dilute the point of Twitter and &#039;tweets&#039; . . . which, as I see it, is to convey the most current info on a subject and/or location.

Authenticity, timeliness and directness is never boring and IS engaging on its own.

I believe web sites are still an essential portion of any online presence. It&#039;s where current and potential clients/customers find the bulk of the information related to your business and/or establishment and it&#039;s too often forgotten in the full scope of Social Media initiatives. A well integrated ONLINE presence entails the proper use of a web site ALONG WITH a directed Social Media campaign.</description>
		<content:encoded><![CDATA[<p>Thanks for the response. I believe that the primary focus of tweets should be to provide information directly related to the day to day operation of the business. Yes, some personality is ok, and it does come through in the style/language of the tweeter. What I see happening is that the fine line between beneficial, actionable information and &#8216;noise&#8217; is being crossed by overly &#8216;crafted&#8217; tweets in a way that tends to dilute the point of Twitter and &#8216;tweets&#8217; . . . which, as I see it, is to convey the most current info on a subject and/or location.</p>
<p>Authenticity, timeliness and directness is never boring and IS engaging on its own.</p>
<p>I believe web sites are still an essential portion of any online presence. It&#8217;s where current and potential clients/customers find the bulk of the information related to your business and/or establishment and it&#8217;s too often forgotten in the full scope of Social Media initiatives. A well integrated ONLINE presence entails the proper use of a web site ALONG WITH a directed Social Media campaign.</p>
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		<title>By: ZAC</title>
		<link>http://www.zacharyadamcohen.com/hospitality-business/terroir-the-only-restaurant-in-nyc-that-gets-social-media/comment-page-1/#comment-868</link>
		<dc:creator>ZAC</dc:creator>
		<pubDate>Sat, 20 Mar 2010 21:19:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.zacharyadamcohen.com/?p=1069#comment-868</guid>
		<description>Avery

thanks for the comment and for the read. I personally don&#039;t read it that way, and what I value out of a restaurant&#039;s social media presence is NOT just information about the restaurant. I want their personality, their humor, relevant links: in a word, i want the personality of the restaurant to be reflected in their social media accounts. I simply disagree with you on that front. Are you saying your criteria for a good social media presence is simply that a restaurant tell what they have to offer you? Nothing more?

Personally that seems boring to me. But to each his own. I would love to hear your criteria and I will roll it into my thinking. Surely not everyone wants what I want out of it and I appreciate the dialog. 

You are absolutely right that their website stinks. But seeing as how its not social in anyway, I didn&#039;t bother talking about it. That was a mistake and I should have mentioned it, though I believe I did offer up that they should start a blog.

Z</description>
		<content:encoded><![CDATA[<p>Avery</p>
<p>thanks for the comment and for the read. I personally don&#8217;t read it that way, and what I value out of a restaurant&#8217;s social media presence is NOT just information about the restaurant. I want their personality, their humor, relevant links: in a word, i want the personality of the restaurant to be reflected in their social media accounts. I simply disagree with you on that front. Are you saying your criteria for a good social media presence is simply that a restaurant tell what they have to offer you? Nothing more?</p>
<p>Personally that seems boring to me. But to each his own. I would love to hear your criteria and I will roll it into my thinking. Surely not everyone wants what I want out of it and I appreciate the dialog. </p>
<p>You are absolutely right that their website stinks. But seeing as how its not social in anyway, I didn&#8217;t bother talking about it. That was a mistake and I should have mentioned it, though I believe I did offer up that they should start a blog.</p>
<p>Z</p>
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		<title>By: Avery Mogul</title>
		<link>http://www.zacharyadamcohen.com/hospitality-business/terroir-the-only-restaurant-in-nyc-that-gets-social-media/comment-page-1/#comment-867</link>
		<dc:creator>Avery Mogul</dc:creator>
		<pubDate>Sat, 20 Mar 2010 20:31:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.zacharyadamcohen.com/?p=1069#comment-867</guid>
		<description>I wouldn&#039;t give Terroir credit for any overall web/social media goodness. While they tweet on a regular basis the tweets seem to be geared towards showing how &#039;hip&#039; they are rather than focusing on content related to exactly what they have to offer at any given time. While I appreciate the fact that they are attempting to generate a following by throwing out &#039;engaging&#039; tweets I believe content related to &#039;what&#039;s happening now&#039; at Terroir is most beneficial. The MAJOR problem with Terroir is that they happen to have one of the worst, least accessible web sites around. Exhaustive, self indulgent, &#039;artistic&#039; pdf downloads are simply not the way to go unless you want to annoy your site visitors.</description>
		<content:encoded><![CDATA[<p>I wouldn&#8217;t give Terroir credit for any overall web/social media goodness. While they tweet on a regular basis the tweets seem to be geared towards showing how &#8216;hip&#8217; they are rather than focusing on content related to exactly what they have to offer at any given time. While I appreciate the fact that they are attempting to generate a following by throwing out &#8216;engaging&#8217; tweets I believe content related to &#8216;what&#8217;s happening now&#8217; at Terroir is most beneficial. The MAJOR problem with Terroir is that they happen to have one of the worst, least accessible web sites around. Exhaustive, self indulgent, &#8216;artistic&#8217; pdf downloads are simply not the way to go unless you want to annoy your site visitors.</p>
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		<title>By: GameWell&TrulyOv</title>
		<link>http://www.zacharyadamcohen.com/hospitality-business/terroir-the-only-restaurant-in-nyc-that-gets-social-media/comment-page-1/#comment-1177</link>
		<dc:creator>GameWell&TrulyOv</dc:creator>
		<pubDate>Sat, 20 Mar 2010 18:14:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.zacharyadamcohen.com/?p=1069#comment-1177</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @Zacharycohen The NYC Restaurant Crushing It With Social Media http://bit.ly/aQ2Y0l&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Zacharycohen The NYC Restaurant Crushing It With Social Media <a href="http://bit.ly/aQ2Y0l" rel="nofollow">http://bit.ly/aQ2Y0l</a></span></span></span></p>
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		<title>By: Zacharycohen</title>
		<link>http://www.zacharyadamcohen.com/hospitality-business/terroir-the-only-restaurant-in-nyc-that-gets-social-media/comment-page-1/#comment-1178</link>
		<dc:creator>Zacharycohen</dc:creator>
		<pubDate>Sat, 20 Mar 2010 18:12:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.zacharyadamcohen.com/?p=1069#comment-1178</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;The NYC Restaurant Crushing It With Social Media http://bit.ly/aQ2Y0l&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">The NYC Restaurant Crushing It With Social Media <a href="http://bit.ly/aQ2Y0l" rel="nofollow">http://bit.ly/aQ2Y0l</a></span></span></span></p>
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		<title>By: terroirNY</title>
		<link>http://www.zacharyadamcohen.com/hospitality-business/terroir-the-only-restaurant-in-nyc-that-gets-social-media/comment-page-1/#comment-1179</link>
		<dc:creator>terroirNY</dc:creator>
		<pubDate>Fri, 19 Mar 2010 18:29:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.zacharyadamcohen.com/?p=1069#comment-1179</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;High On This!RT @Zacharycohen: @stevensolo Stickermeister makes Terroir Social Media Presence Awesome http://bit.ly/aQ2Y0l #socialmeda #smm&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">High On This!RT @Zacharycohen: @stevensolo Stickermeister makes Terroir Social Media Presence Awesome <a href="http://bit.ly/aQ2Y0l" rel="nofollow">http://bit.ly/aQ2Y0l</a> #socialmeda #smm</span></span></span></p>
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		<title>By: stevensolo</title>
		<link>http://www.zacharyadamcohen.com/hospitality-business/terroir-the-only-restaurant-in-nyc-that-gets-social-media/comment-page-1/#comment-1180</link>
		<dc:creator>stevensolo</dc:creator>
		<pubDate>Fri, 19 Mar 2010 18:27:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.zacharyadamcohen.com/?p=1069#comment-1180</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Cool. RT @Zacharycohen: @stevensolo Stickermeister makes Terroir&#039;s Social Media Presence Awesome http://bit.ly/aQ2Y0l #socialmeda #smm #food&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Cool. RT @Zacharycohen: @stevensolo Stickermeister makes Terroir&#39;s Social Media Presence Awesome <a href="http://bit.ly/aQ2Y0l" rel="nofollow">http://bit.ly/aQ2Y0l</a> #socialmeda #smm #food</span></span></span></p>
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		<title>By: Zacharycohen</title>
		<link>http://www.zacharyadamcohen.com/hospitality-business/terroir-the-only-restaurant-in-nyc-that-gets-social-media/comment-page-1/#comment-1181</link>
		<dc:creator>Zacharycohen</dc:creator>
		<pubDate>Fri, 19 Mar 2010 18:26:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.zacharyadamcohen.com/?p=1069#comment-1181</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;@stevensolo The Stickermeister makes Terroir&#039;s Social Media Presence Awesome http://bit.ly/aQ2Y0l #socialmeda #smm #food&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@stevensolo The Stickermeister makes Terroir&#39;s Social Media Presence Awesome <a href="http://bit.ly/aQ2Y0l" rel="nofollow">http://bit.ly/aQ2Y0l</a> #socialmeda #smm #food</span></span></span></p>
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