Who We Are:
Zachary Adam Cohen LLC is a boutique social media strategy firm equipping businesses and brands with the tools, protocols and philosophy of Social Media through training, consulting and strategic development. We are a nimble team of strategists, consultants, designers and developers that deliver work on-time and on-budget.
What We Do:
Whether your needs are web design and development, search engine optimization, the launch of a brand or business, or even just a tutorial on how to use Twitter, ZAC LLC can meet your needs and budget. We specialize in brand renovations for businesses across industries. And because we are a boutique operation, we don’t have the legacy costs that burden many digital agencies.
Our Work:
We’ve handled clients in the hospitality, technology, fashion, finance and culture industries import the best practices of social media into their existing platforms. We work closely with clients to develop their strategies and design needs so that your goals are clearly illustrated, and targeted. Our services range from full service implementation to account maintenance as well complete training services for editing, uploading, tagging, content marketing and social networking.
Overview and Analysis of the Social Media Environment
Whether you are a tech neophyte or already Twittering, we help you understand the current environment and how it effects your business. How do we use the scale of Facebook versus the sophisticated targeting of Twitter? The value of YouTube video’s as opposed to the benefits of maintaining a blog? We ask questions of each other, we brainstorm. We get to know you and your business; the people who work there, the management, where the business oportunties are, and where they will be. We map out a general idea of how to work together. We’ll decide what networks make the most sense for you to engage and begin to design a customized strategy that fits your business.
Web Design and Development
Your websites are the first thing your customers see when they learn about you. Therefore, it is incumbent to build and maintain a well-designed and functional website that is explicit about what your business is, what you do, how you do it and how your customers can get in touch. The majority of our clients are burdened with websites that they have spent way too much money on, aren’t happy with and don’t have the scalable functionality to work in today’s fast-paced environment. We design sample mock-ups of your new site and our clients always have myriad opportunities to comment and critique. This is NOT us telling you what to do, but working with you, to ensure you are happy and that your site achieves its goals. And then we train you so that your web presence is under your control from here on out. And if you want us to manage it for you, we can do that too.
Search Engine Optimization
Every single website we build is optimized for the social web. We employ industry best-practices so that every piece of content on your website is properly tagged and indexed. SEO is a world full of lots of techno-gimmickry but we work with you so you don’t have to worry about it. We explain how search engines work, how they evolve so that you know what you need to do to ensure your website gets the attention you need. We also show you how blogging and other types of content bring in the qualified leads that you want and need to thrive.
Content Marketing and Strategy
One of the surest ways of finding new customers is by providing them valuable information about who you are, what you do, why you do it and how you do so. Blogging, Twitter, Facebook. These networks, and many more, are amazing content marketing vehicles, but you need to know how to turn the key in the ignition first. Not only do we train you in these networks, we provide you a strategy and schedule to follow. And then we show you how to get your content, and your business, in front of the right people.
Online Marketing and Advertising
Advertising online may or may not be right for you. If it is not, we will advise you against it and save you money in the process. But if online advertising is preferred, we will develop as well as monitor and evolve your online advertising campaigns. We advertise anywhere you like as well as make strong recommendations and explore the full spectrum of services from Google ads, contextual advertising (ads on websites in your industry), Facebook and even mobile advertising. We closely monitor the efficacy of your campaigns and deliver timely reports (daily, weekly, monthly) so that you know where your money is going and what is working. We work with you on refining your campaigns to deliver the absolute best ROI we can.
