What the Art World Sees in America?

The Art World March 8, 2010
American Flag Jasper Johns

Yesterday, #Class had yet another panel, this one entitled “Contemporary Art Wake,” in which, for the 1001st time, contemporary artists tried yet again to lay to rest contemporary art. It is comical how often contemporary artists seem to do everything they can to move beyond the current state of art. The production of it, critical reception to it, the institutions that support it and, especially

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Interview with Artist Janet Bruesselbach

The Art World March 7, 2010
Artist Janet Bruesselbach

I am doing some blogging from Ed Winkleman Gallery today. It’s pretty quiet now but I did run into a few artists and decided to do a quick interview. First up is Janet Bruesselbach, a Queens-based illustrator and painter. Her work can be found here: http://www.janetbruesselbach.com/. She can also be found on Twitter at @limnrix.
ZAC: Janet, tell us a little about yourself
Janet: Almost everything I

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#Class Talk: Social Media As Flattening Agent in the Art World

The Art World March 6, 2010
Social Media Flattening Industries

In less than two weeks I’ll be delivering a talk entitled Social Media and the Art World as part of Bill Powhida and Jen Dalton’s #Class Project. I am just now starting to outline my talk, and I’ve made the decision to document the evolution of my talk here on my blog. In fact, the most recent change that I am happy to announce is that my presentation will be a joint discussion with Mark Venema, who will be participating live, via Skype, from Montreal. Mark is an important member of the art community online and anyone who dips their toes in this pool will recognize his visage.

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Where To Go From Here?

Reformed Marketing March 6, 2010
The Yellow Brick Road of Social Media Marketing

I’ve written almost exclusively this week about the problems and perils that independent social media marketers face. It is a grueling place for us all to be  as the recession dampens our ability to earn a living. We are currently in an interstitial zone. It is that place in between places. What came before has not yet faded into the background and where we are

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Can Social Media Marketers Make It Work?

Social Media Experimentation March 4, 2010
Economies of Scale in Social Media

I have been brutally honest this week about some of the problems I am facing with my own work. I recently ended a very successful campaign with a client. It was 3 months and it was lucrative. During that time I was actively developing new business as I knew when the current client relationship ended I needed to find other sources of income.
I got close

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If You Own a Business, You Should Blog

Hospitality Business March 4, 2010
Wordpress Blogs Are The Best

The same conversation takes place. The same question asked each and every time.
The Scene: A small business owner and myself, sitting at a table or desk in their place of work. I am telling them how important blogging is. They just can’t get over the word itself. Blogging. Sounds so childish, so foolish. As if teenagers had performed a sit-in at Merriam-Webster and decided to

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