Hey Restaurants: There Is No Social Media ROI, So Stop Asking

January 11, 2012 Brand Damage
Restaurant's Social Media

Sorry folks. But there just isn’t any discernible ROI for restaurants in social media. Does that mean that restaurants shouldn’t be using social media, or investing in their digital presence and strategy? Absolutely not, but let’s cut the crap and cease muddying the waters with terms like “return on investment”. Is that why you opened a restaurant? To get a healthy return on your friggin’ [...]

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Timehop Turns Social Media Into Permanent Media

January 4, 2012 Apps and Services
Timehop

One of the most frequent criticisms of “social media” and digital lifestyles is that it’s just all so ephemeral, here one minute, forgotten and meaningless the next. But as our culture starts to recognize that social media is here to stay, that its not a fad but more a permanent change to our society, I expect we’ll see more tools like Timehop. What is timehop? [...]

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Fab.Com’s Live Feed: Social Shopping

December 25, 2011 Apps and Services
Thumbnail image for Fab.Com’s Live Feed: Social Shopping

Fab.com is just another daily deal site. Their particular niche is design-related products: books on auteur directors, pop-art inspired iPhone cases, vintage subway posters, etc. But where Fab really starts to break away from the rest of the pack is in the technology and pace of innovation that they’ve built into the business. A few weeks ago, Fab.com launched a new feature called  ”Live Feed,” [...]

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Jotly: Jot Everything Down and Rate It

December 24, 2011 Apps and Services
Jotly: Rate Everything

New kid on the block app Jotly takes the rating and reviewing app technology and philosophy to new, hysterical levels. If I had a nickel for every tech startup or entrepreneur who didn’t realize it but just wanted to build the same old app again and again, I’d be a very rich man. But in these cliches, I am never quite sure who is supposed [...]

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Forkly: The Ultimate Eating Out App?

August 24, 2011 Apps and Services
Forkly Restaurant App

Forkly is also offering the ability to control and personalize your restaurant’s menus based “on patron’s taste.” Not sure how they are going to do that, and this seems like another step in the direction of tailoring and customizing our experiences specifically to our tastes, which is either technology making our lives earlier, or another sign of just how fat, lazy and stupid we’ve become that we can’t even decide what to eat.

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When Social Media and Reality Meet…

August 22, 2011 Brand Damage
Restaurant Road Map

But because consumers and the general public will almost always, at least initially, side with the offended customer, businesses needed to be extra careful how they handle these instances. Customers can be bullies no doubt. And a business owner should always protect their team members and employees from an aggressive and offending customer. This really is new territory.

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Fashion’s Getting Located

August 21, 2011 Apps and Services
Snapette Fashion App

The big take here is the location-aware sensibility. Being able to easily find and sort what my followers and friends are finding out there in the wilds is starting to make the shopping experience much more relevant and interactive. We no longer need to go shopping with friends who have proven out to have great fashion sense.

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The State of Social Media: Restaurants in New York City

August 18, 2011 Hospitality Biz
Restaurants in New York City Social Media

Whether measuring in Klout scores, retweets, mentions on Eater, mainstream press attention, etc.. success in social media is really a feel thing. Eventually we will have great tools that cross-reference actual POS sales against social activity, but until that day and even beyond that, whether or not a restaurant can be said to be successful with social media is going to be subjective.

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The Truth About Groupon Starts to Emerge

August 17, 2011 Apps and Services
groupon not accepted

Investors already expected Groupon to have lost lots and lots of money “acquiring its customer base,” but now its just a matter of just how much money they are losing. And this company is going public? WHY LORD!

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August 4, 2011 Building the New
Jack Daniels Branded Content

Jack Daniel’s experiments with branded content, maybe, possibly

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