How Bureaucracy Kills In the Digital World

July 15, 2011 Apps and Services

And I am not saying that Google Plus is going to kill Facebook. In fact, it may make Facebook stronger and better at what IT IS. But the mere fact that another major social network launched, one that as of this writing has crossed the 10 million member mark already, in the time that it took to get this Facebook strategy launched, proves the point that marketers and brands cannot wait to act.

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Erasing Your Digital Past: Zac on Good Day New York

April 20, 2011 Social Media
Zac on Good Day

I had the good fortune of being asked to appear on Good Day New York this morning. The segment was about managing your online reputation, especially in a world where bad news is only a google away. I don’t look fat do i? How To Erase Your Digital Past: MyFoxNY.com

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The Wallaces: Questions for the Shopkeeper

April 15, 2011 Kinetic vs Static
Publish LA

To that end, I started a fashion blog a few months ago, and decided to use Tumblr as the medium. I maintain several tumblr’s and one of the things I noticed was that the fashion and style contingent on Tumblr was very high. Maybe it is the ease with which people can share and re-share other peoples visual goodies, maybe its a community thing, but the fashion world has completely taken to Tumblr as a platform.

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Digital Marketing is All About Love

April 5, 2011 Building the New
Thumbnail image for Digital Marketing is All About Love

There comes a time in every marketer’s career-hopefully towards the beginning-when they realize that at the end of the day, they spend their lives selling other people things. Books, apps, food, products, services, whatever. But it is what we do. We can, and do, couch this rather banal and mundane act in lofty words and expressions like storytelling, and engagement, and conversation, and connectivity. I’ve [...]

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The Next Step for Foursquare

March 2, 2011 Apps and Services
http://www.zacharyadamcohen.com/wp-content/uploads/2011/03/new-super-mario-pc-games-1.jpg

But if they really want to turn real-life into a game, Foursquare needs to think less about Super Mario Bros. where everyone is always Mario, battling Koopa troopers, stomping mushrooms and rescuing the princess (shit did i really just write all that? oy vey) AND MORE about a game like Civilization. Why?

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Building a Better Groupon

February 28, 2011 Apps and Services
Why Groupon Sucks

Because it was “my deal,” one that I created, I would be much more likely to send around to friends and family, write blog posts about, evangelize and generally market the crap out of it, it has that much more of a chance of being successful. And it would be what I wanted, not what business owners and Groupon THINK I want.

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Forget About Building a Brand: Build Your Team

January 7, 2011 Luxury Brands and Digital Strategy
Brand work

Which is why building a team around your brand, particularly in the digital playground, is so crucial. Competition has changed dramatically. Businesses that used to be near each other physically would imagine their customer and believe that every other business was fighting over that ONE customer. So they tried really hard to get the attention of, and eventually dollars from, that ONE customer.

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Do Social Media Firms Need PR?

December 7, 2010 Building the New
Camerica

Because the client eventually realized that what we were building, the ideas we generated and then executed, were FAR more important, more lasting and ultimately more satisfying to THEM than any press attention, and corresponding bump in business, ever could be. Every single client I have worked with has hired me to help them build their business. And every single client has ended up not really caring whether or not their business grew as a direct result of our actions.

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What A Velociraptor Can Teach You About Experimentation

November 13, 2010 Building the New
Velociraptors

The scene that really stuck out to me was when the South African game warden is explaining to Dr. Grant (Sam Neil), Dr. Satler (Laura Dern) and the “chaotician” Dr. Ian Malcolm (Jeff Goldblum) just how smart and wily the velociraptors are. They’ve been slowly prodding and poking their enclosure, looking for weaknesses in the security. They never tested the same area twice, which meant they were learning and developing a platform.

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Digital Strategists As Referees

November 8, 2010 Building the New
Referee Strategy

No matter how many clients I have serviced or worked with there is a moment in every client relationship when things threaten to break down. It might be a failure to communicate or a missed deadline (rare here at ZAC but it happens) or it could be something larger; anger or remorse over payments, the particular tone of an email, or just life.

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