Posts tagged as:

Brand Damage

How Dumb Can Social Media Get?

Criticism of Social Media Practices July 2, 2010
Oreo Social Media

And seriously, can someone please explain to me how seeing Facebook comments from a nice fellow down in Venezuela is going to get me to buy more Oreo cookies? But we don’t need proof, we’ve got social media.

And I’ve got a cold glass of milk that I’ve just spit up all over my screen

Read on wise reader…

How Social Media Fools People

Kinetic vs Static March 28, 2010
Social Media Court Jesters

Social media gave people their voice. The tools and philosophies of social media have always been with us. But this time, they were put into a context, free, open source, connected to the web, and at a time, when they were most needed. It has long been my contention that the citizenry of this country were sick and tired of being bombarded with legal-approved corporate speak.

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What’s Your Vision Look Like?

Kinetic vs Static March 14, 2010
Pinball Wizard

There is no shortage of impressive people, impressive businesses, impressive brands. I see lots of impressive websites, impressive blog posts, impressive advertising campaigns. But what I don’t see a lot of right now, is vision. And by vision, I mean the ability to look beyond the present and project a better future. We aren’t very good at coming up with big grand plans for ourselves, for our companies, for our brands.

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Brands That Get Social Media: Potato Guns and Lobster Rolls

Hospitality Biz November 10, 2009
lobsters get social media

Even with small operations, the opportunity to be vocal and visible in the social media space is apparent. One no longer needs to have a giant PR operation, spending thousands of dollars a month keeping in front of the public.

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Brand Damage: Answer Your Tweets

Brand Damage November 6, 2009
Thumbnail image for Brand Damage: Answer Your Tweets

If you are going to be using social media, you’ve got to really be present. Answer your tweets, respond to blog comments, keep your Facebook page updated and in synch with the rest of your activities. The crowd is watching. It’s not about individual users. I am a nobody, a nothing. I am not an expert and I am not a guru. But taken in total, the crowd can make a difference. The crowd can drive sales. Keep them happy and your brand will benefit.

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