Posts tagged as:

Community Building

Where Social Media Meets Creativity

Social Media July 29, 2010
Social Media and Creativity

No matter what you do, what service your business offers, or what kind of product you sell, you have a community and an audience and a customer base. The hard part and the one that requires true creativity to achieve, is in figuring out what will and won’t work in your given community.

Read on wise reader…

Social Media Time Machine

Kinetic vs Static July 8, 2010
Social Media Time Machine

All I am saying to you now is that social media doesn’t need to be some great leap forward in human progress. It doesn’t need to be a fad, a trend, a bubble. It can, should and WILL be something far more important. It will be the force that reconnects our lives, our cities and towns, our culture as a whole, to the things that really matter. Each other.

Read on wise reader…

What Are You Missing With Social Media?

Favorites May 10, 2010
Tugboats Help Steer Ships

How are you supposed to shift the entire philosophy of your business around while at the same time negotiating a recessionary environment, the fact that you are trying to do more with less (employees, budgets, time). Not exactly the time to be making deep changes to the philosophy behind your business. You need a tugboat.

Read on wise reader…

Social Media 2010: The Year PR Steps Up!

Reformed Marketing March 30, 2010
Social Media 2010: The Year PR Steps Up

I have some exciting news to share with you all. Something that has been in the works for a few weeks now but which I am now prepared to announce. My good friend Bryce Gruber of The Luxury Spot and I are hosting an intimate luncheon for public relations professionals on April 27th.

Read on wise reader…

Burn Your Social Media Bridges

Kinetic vs Static March 26, 2010
Some Bridges Are Worth Burning

But there is a tremendous amount of groupthink occurring. It brings me back to something that I was told at the Digital Somethings party during social media week. A foundational member of this very community, a brilliant mind really, said that social media, and everything it entailed, the buzzwords, the philosophy, the intensity, was just a passing fad. This person expected it the hype to die down in a matter of months.

Read on wise reader…

Terroir: The Only Restaurant in NYC That Gets Social Media

Hospitality Biz March 17, 2010
Terroir Wine Bar in NYC

Update: It has come to my attention that I did not give proper credit yesterday in the following piece. Terroir’s social media engagement and success is, of course, a group effort. That being said, it really is the brainchild of Steven Solo, AKA Terroir Stickermeister AKA Creative Director of Terroir. Steven is a great guy and his success with the social media efforts need to [...]

Read on wise reader…

Finding the Social Media G Spot

Social Media Experimentation March 16, 2010
Twitter Fail Whale

I believe in something called the “Social Media G Spot.” I can’t really describe it. It’s actually quite intangible and includes a potent mix of having enough followers from enough various backgrounds that no matter what kind of content I produce or share, it it will find the right audience. The benefit of hitting this sweet spot is having the kind of followers, and enough of them, where there is always a conversation either going on, or enough people willing to engage should I decide to start one. I do this often.

Read on wise reader…

What If Twitter Disappeared?

Kinetic vs Static March 15, 2010
Addicted To Twitter?

What would happen if tomorrow Twitter ceased to exist? Can you imagine that world? Yesterday I wrote about what it takes to have vision, and part of the skill set in being a visionary, is the ability to react with and imagine a world that is constantly changing. So, in the interest of putting a practical spin on my theoretical post, let’s have ourselves a thought experiment.

Read on wise reader…

America’s Identity Crisis: Our Split Personality

Kinetic vs Static March 14, 2010
The American Dream is Dead

The history of our nation suggests a constant struggle between the flowering of true democracy and a slippage into that which our nation defined itself as opposed to, monarchy, or more broadly, a concentration of power. Of course, today the only kings and queens are corporations, their functionaries (lobbyists and politicians) and the tribute we pay them (our salaries, our health, our lives).

Read on wise reader…

Spy vs Spy: Competition and Brainstorming in Social Media

Social Media Experimentation March 10, 2010
Social Media Competition

I spent the better part of yesterday evening on the phone with a precocious, eager young man in another major east coast city. The person had contacted me via my website with a professional email asking for some of my time. They wanted to discover if there was a business future in doing social media strategy for the hospitality business. I think the conversation is worth going over here because some of the things I articulated caught me by surprise, even though I think about this stuff all the time.

Related Posts with Thumbnails
Read on wise reader…

← Previous Entries

[ZAC] on Twitter[ZAC] on Facebook[your] RSS Feed[your] Email