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Social Media for Small Business

Social Media Can’t Save Your Business

Social Media June 23, 2010
cash machine

Once I tell someone that social media isn’t going to revoluntionize their business, that sales don’t just magically start pouring in because you’ve started a Twitter account, I listen very closely. If I hear that intonation of disappointment and frustration, I know I am not dealing with someone that I want to deal with.

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The Agency World: Under Construction

Reformed Marketing April 18, 2010
PR Firms are under construction

Why should businesses need to to five different vendors to satisfy their needs. They are all after the same goal. Try finding 5 vendors you want to work with, or that you can afford to pay properly. An agency that already does everything a business might need is the best approach I can see.

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The Secrets to UN-Learning

Kinetic vs Static February 14, 2010
Back to School: What Do We Have To Unlearn

With the world rapidly changing all around us, how will we have to evolve to keep ourselves prepared for the challenges and opportunities the new paradigm presents? Is it a matter of tinkering with our skill sets, paying more attention to certain technologies and trends, or is it more like a wholesale re-examination of our belief and value systems? I think it is the latter, [...]

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The Long Climb of Social Media

Brand Damage December 4, 2009
Thumbnail image for The Long Climb of Social Media

Personally, I don’t think its ever too late to catch up on social media. But that ignorance that I encountered, that is what has to change. Because what that small winemaker was telling me was not that social media had no application for his business. What he was telling me was he simply didn’t know where to start, was frustrated by this fact, and had unfortunately decided, rather conveniently, that social media wasn’t for him.

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