Posts tagged as:

Social Media Strategies

Where Social Media Meets Creativity

Social Media July 29, 2010
Social Media and Creativity

No matter what you do, what service your business offers, or what kind of product you sell, you have a community and an audience and a customer base. The hard part and the one that requires true creativity to achieve, is in figuring out what will and won’t work in your given community.

Read on wise reader…

Social Media Mission Creep

Social Media Boot Camp June 24, 2010
Nixon and Watergate

Mission creep is the expansion of a project or mission beyond its original goals, often after initial successes.[1] The term often implies a certain disapproval of newly adopted goals by the user of the term.

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What Are You Missing With Social Media?

Favorites May 10, 2010
Tugboats Help Steer Ships

How are you supposed to shift the entire philosophy of your business around while at the same time negotiating a recessionary environment, the fact that you are trying to do more with less (employees, budgets, time). Not exactly the time to be making deep changes to the philosophy behind your business. You need a tugboat.

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No More Social Media Strategies

Social Media Experimentation April 1, 2010
Social Media Strategy is Changing

Well if you’ve been reading here lately, this post can’t be that much of a shock. What a whirlwind 6 months it has been. Starting a business, revving up this blog, meeting and greeting everyone in NYC. Hundreds of phone calls, dozens of meetings, some fantastic client interactions. Lots of successes and few failures, a lot of learning every single day.

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Spy vs Spy: Competition and Brainstorming in Social Media

Social Media Experimentation March 10, 2010
Social Media Competition

I spent the better part of yesterday evening on the phone with a precocious, eager young man in another major east coast city. The person had contacted me via my website with a professional email asking for some of my time. They wanted to discover if there was a business future in doing social media strategy for the hospitality business. I think the conversation is worth going over here because some of the things I articulated caught me by surprise, even though I think about this stuff all the time.

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The Art of the Social Media Pitch

Hospitality Biz March 3, 2010
The Art of the Social Media Pitch

One of the demands of social media marketing is that it be conducted in Real Time. We hear a lot about prioritizing kinetic over static. Because social media marketing is so new, and there are so many people actively (and passively) engaged in this new medium, its evolution is moving very quickly. Brands, businesses, agencies and the independent consultants, are all out there experimenting with [...]

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How To Lure Customers Using Social Media

Hospitality Biz February 14, 2010
Fishing Lure: How to lure customers using social media

This post isn’t really about how to lure customers using social media as much as its about a far more important question, which is should you? I remember the first time I saw an advertisement that was not directed at me. It was a powerful experience because for the first time I realized how awful traditional marketing was.  And the only reason I could recognize this [...]

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The Deaf, Dumb and Blind Client

Brand Damage February 11, 2010
Deaf Clients

What happens when a client doesn’t listen? This is a potential powder keg of a situation actually because it is often the first step in the wrong direction for a successful business partnership.

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What To Tell A New Social Media Client

Hospitality Biz February 10, 2010
Listening To Your Clients

First of all: NOTHING. LISTEN FIRST. Man, I learned that lesson real quick. I used to go in there, guns blazing, ideas coming out of my mouth like a machine gun dribble of pure creativity and social marketing genius. We can do this, we can do that, we’ll have a bit of this, and a sprinkling of that, yes, also we absolutely cannot NOT have this. [...]

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Marketing 2010: The Chicken or the Egg?

Reformed Marketing December 8, 2009
Thumbnail image for Marketing 2010: The Chicken or the Egg?

After 10 years in “traditional” marketing, I have seen the light. I’ve come to realize that with out you, I am nothing, my product is nothing and my business has no value.

Related Posts with Thumbnails
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