Posts tagged as:

Social Media Success

The Mirage of Social Media Marketing

Criticism of Social Media Practices April 5, 2010

We begin to hate the brands and businesses that have the gall to market to us so blatantly. In a world of free content, where the next helping of free is but a click away, firms that ask ANYTHING from us, get shafted. Well, I just don’t know what to say about that.

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Where To Go From Here?

Reformed Marketing March 6, 2010

The Yellow Brick Road of Social Media Marketing

I’ve written almost exclusively this week about the problems and perils that independent social media marketers face. It is a grueling place for us all to be as the recession dampens our ability to earn a living. We are currently in an interstitial zone. It is that place in between places. What came before has not yet faded into the background and where we are [...]

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Can Social Media Marketers Make It Work?

Social Media Experimentation March 4, 2010

I have been brutally honest this week about some of the problems I am facing with my own work. I recently ended a very successful campaign with a client. It was 3 months and it was lucrative. During that time I was actively developing new business as I knew when the current client relationship ended I needed to find other sources of income. I got [...]

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Where Are The Holes In Your Thinking?

Kinetic vs Static February 10, 2010

We all have blind spots. Those areas where we just can’t get a fix of what’s there. We have them, literally in our seeing capacity, but we also have them in our abilities, skills and philosophies. Recognizing where the holes in our thinking are allows us to round out those empty spaces by working with people who complement them. We all have gifts. But we [...]

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Social Media Enabling

Kinetic vs Static February 10, 2010

The vast set of tools, instruments and philosophies that we’ve come to call “Social Media,” is undoubtedly having a vast impact on our culture. You may be surprised to hear but the United States is leading the way when in comes to social media.

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Brands That Get Social Media: Potato Guns and Lobster Rolls

Hospitality Biz November 10, 2009

Even with small operations, the opportunity to be vocal and visible in the social media space is apparent. One no longer needs to have a giant PR operation, spending thousands of dollars a month keeping in front of the public.

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