Posts tagged as:

Traditional PR vs. Social Media

Social Media Battlefield: PR WINS!

Reformed Marketing June 3, 2010

So instead of PR firms rushing to offer social media to their clients, I urge them to do 1 thing first. Socialize your OWN business. Do social media for yourself before you start offering it to your clients. Take the long term view and give up trying to offer something you don’t really grasp.

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Social Media For PR Firms

Favorites April 30, 2010

Right now PR firms are exquisitely positioned to capture a lot of new business and add-value to existing business. No one doubts that social media has changed the game. It has, and increasingly, online spend is where the growth will be. PR firms need to be in that space, about ten minutes ago.

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Can Social Media Marketers Make It Work?

Social Media Experimentation March 4, 2010

I have been brutally honest this week about some of the problems I am facing with my own work. I recently ended a very successful campaign with a client. It was 3 months and it was lucrative. During that time I was actively developing new business as I knew when the current client relationship ended I needed to find other sources of income. I got [...]

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Social Media Needs To Learn Traditional Media

Hospitality Biz February 24, 2010

Social Media Marketing Isn’t Everything Social media marketing has a huge disadvantage right now. We don’t know, or want to know, the values and methods of traditional media marketing. We think we’re the real deal. We can show real interaction and real metrics. Those traditional PR types have been goosing customers for a 100 years, but we’ve got the secret sauce. As long as people [...]

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Where Are The Holes In Your Thinking?

Kinetic vs Static February 10, 2010

We all have blind spots. Those areas where we just can’t get a fix of what’s there. We have them, literally in our seeing capacity, but we also have them in our abilities, skills and philosophies. Recognizing where the holes in our thinking are allows us to round out those empty spaces by working with people who complement them. We all have gifts. But we [...]

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PR Firms: Zombie Wasteland

Favorites December 9, 2009

Who should run your PR these days? Traditional agencies or digital shops?

It’s an important question as more brands begin experimenting with social and mobile agencies that are far ahead of their traditional counterparts. But are new social media agencies equipped to handle everything a brand might need? What happens when the blogs, tweets, facebook and other social work is done? There has to be more right?