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Feast: The Food Blog Evolves

Blog Reviews February 22, 2010
NBC Local Offers Up FEAST! From Ben Leventhal

As the community of food blogging matures, it is refreshing to see some quality innovations taking place. The audience is ready for something else. For too long, the food blogging scene has been a top down pyramid, with you know who at the top, quickly followed by Serious Eats, Grub Street, and other assorted aggregators and networks. The bottom of the pyramid contains countless personal food blogs, many of dubious quality, derivative writing, and the photographic skills of retarded monkeys.

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Want More Social Media Clients? Keep Writing

Favorites February 15, 2010
Writing is the most important thing you can do

Readers of this blog will know by now that my writing schedule has stepped up a bunch. What you may be shocked to hear is that I am curtailing certain other activities (use your imagination) so that I can continue to plug away at the writing. To be clear, I write for myself and because I have to. I absolutely need to write, and those [...]

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The Future Is Up For Grabs

Favorites February 12, 2010
American Revolution

The web is up for grabs. We are all cartographers now, discovering the nooks and crannies, the inlets and isla’s of this new world. All the old rules and restrictions have come down. They were proved to be worthless. They worked for an earlier era, but only just barely. And now we are all tremendously liberated and absolutely terrified. Can you feel it? I do, all day, every [...]

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Google’s Super Bowl Ad

Favorites February 7, 2010
Googles Super Bowl Ad: The Perfect Story

Google bought its first ever Super Bowl Ad, and it is a doozy. The secret power of this ad lies in its ability to tell a story. The story has a progression, it has a heart and it is universal. This is marketing perfection. Because they told a story. They told a story that everyone knows, that everyone hopes for. This is genius. This Is [...]

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Where Is Your Community?

Favorites February 3, 2010
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What communities are you a part of? I’m willing to bet that you don’t even know how many communities you are a part of. As the word community becomes more enshrined in our culture and sprinkled liberally throughout our general conversations, I am worried that we are missing the point of the word. This often happens when a words gets “buzzy.” As its used more [...]

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The Magazine of the Future

Favorites December 24, 2009
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Tablet devices are on their way and they’ll be sure to change the way we relate to the information we consume, this great concept video shows us how magical the next few years will be

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PR Firms: Zombie Wasteland

Favorites December 9, 2009
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Who should run your PR these days? Traditional agencies or digital shops?

It’s an important question as more brands begin experimenting with social and mobile agencies that are far ahead of their traditional counterparts. But are new social media agencies equipped to handle everything a brand might need? What happens when the blogs, tweets, facebook and other social work is done? There has to be more right?

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Brand Damage: Answer Your Tweets

Brand Damage November 6, 2009
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If you are going to be using social media, you’ve got to really be present. Answer your tweets, respond to blog comments, keep your Facebook page updated and in synch with the rest of your activities. The crowd is watching. It’s not about individual users. I am a nobody, a nothing. I am not an expert and I am not a guru. But taken in total, the crowd can make a difference. The crowd can drive sales. Keep them happy and your brand will benefit.

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