From the category archives:

Social Media Experimentation

Can Social Media Marketers Make It Work?

Social Media Experimentation March 4, 2010
Economies of Scale in Social Media

I have been brutally honest this week about some of the problems I am facing with my own work. I recently ended a very successful campaign with a client. It was 3 months and it was lucrative. During that time I was actively developing new business as I knew when the current client relationship ended I needed to find other sources of income. I got [...]

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A Day In The Life Of A Social Media Marketer

Social Media Experimentation March 4, 2010
French Press Coffee is the Bloggers Savior

The Day Begins Late At Night Well my day often starts late the night before. Depending on whether I am home or out, before I finally get to lay my pretty little head to sleep I am perusing the web setting up the next days work stream. I may have blog posts to finish or begin. I may be confirming or rescheduling calls. I’ll check [...]

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New Job Title: Social Media Slave

Social Media Experimentation February 18, 2010
Social Media Jobs

I’ve recently been contacted by rather large organizations (we’re talking big bucks baby!) that know they need to integrate social media into their rather staid corporate cultures. They don’t want the nitty gritty details; they just want it done. When I tell them that we need to activate people internally who can tell the story of the business, the mood changes.

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Is Social Media Obsolete?

Social Media Experimentation February 18, 2010
Old Cell Phones

The above headline is an example of social media’s blanketing of our culture. People write things, headlines especially, just to grab your attention. I just implicated myself I think. But the question is worth raising, because at some point it will be true. Just not in the way you might think. There is no “going back.” We are now a socially aware culture. Of course [...]

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Don’t Be Afraid to Take From Your Community

Social Media Experimentation February 17, 2010
Taking from the community

The first thing you learn in Social Media 101 is that you must provide value for your community. Everyone talks about how you must give your time, attention, and content to your community. You must be a selfless leader who continually gives in any and all ways possible. But if you ask some of the professors of Social Media 101 why you must give to your community, or what overall purpose this giving serves, you get some scoffs, humphs, and some very disgruntled “experts”.

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Drunk Social Media Advice

Social Media Experimentation February 9, 2010
Drunk Social Media Advice

TwittsMcgee and I got caught outside of last week’s Digital Something’s by a journalist named Dan Fletcher who was looking for tips for people looking to engage with social media. Fun video. At one point I saw an actor and decided to say hello, screaming at him.

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How To Tell More Stories

Social Media Experimentation February 8, 2010
How to tell stories

Is there a more enchanting phrase in our language than “Story Time?” It evokes the most innocent and pure of memories, moments at home or in school when we were completely safe, close to our parents or educators, the lights dimmed, our bodies warm and ready to rest.

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Social Media Metrics My ASS!

Social Media Experimentation February 7, 2010
Social Media Metrics

Whoa whoa whoa. When did metrics all of a sudden become the must have thing? Every social media marketing post this side of Palo Alto proclaims the necessity of metrics in social marketing campaigns. Don’t get me wrong; I love metrics and am happy to incorporate them into my services. But the insistence on the presence of metrics is getting just a little bit ridiculous.

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Free

Social Media Experimentation January 31, 2010
Thumbnail image for Free

Right now, the most powerful word in the English language is Free. I think about this word every day. On behalf of friends, clients and even myself. It is a word and a term, and more than that, a philosophy, that no matter what we do, where we live, who we are, is having an incredible impact on our lives.

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Collaborative Creativity

Social Media Experimentation January 16, 2010
Thumbnail image for Collaborative Creativity

Raw creation might be the loneliest act. Much of creative activity happens behind closed doors, in the moments when the rest of the world is out having fun. But what happens when creativity is brought out into the open, to be shared, edited, refined in real-time? Who owns the creativity that emerges from truly collaborative acts?

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