Comments on: The Agency World: Under Construction http://www.zacharyadamcohen.com/social-media/reformed-marketing/the-agency-world-under-construction/ Boutique Digital Strategy in New York City Fri, 03 Feb 2012 21:50:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: NewBusinessHawk http://www.zacharyadamcohen.com/social-media/reformed-marketing/the-agency-world-under-construction/comment-page-1/#comment-1931 NewBusinessHawk Tue, 20 Apr 2010 00:00:55 +0000 http://www.zacharyadamcohen.com/?p=1460#comment-1931 my pleasure! Its fun to mull over the implications/changes/direction and what the future may bring. Heh... and while I'm all for simplistic ideas, there are times when that can be frustrating! Sometimes there is sooo much fluff out its hard to work out the "truth" meaning what is the underlying cause driving much of this change. <br><br>Cheers! <br><br>B my pleasure! Its fun to mull over the implications/changes/direction and what the future may bring. Heh… and while I'm all for simplistic ideas, there are times when that can be frustrating! Sometimes there is sooo much fluff out its hard to work out the “truth” meaning what is the underlying cause driving much of this change.

Cheers!

B

]]> By: Zachary Adam Cohen http://www.zacharyadamcohen.com/social-media/reformed-marketing/the-agency-world-under-construction/comment-page-1/#comment-1900 Zachary Adam Cohen Mon, 19 Apr 2010 23:27:51 +0000 http://www.zacharyadamcohen.com/?p=1460#comment-1900 thanks for the links and yes this is simplistic, which is what the web<br>requires. Still, I am learning and hoping to continue digging deep. Much<br>obliged for coming by.<br>Z thanks for the links and yes this is simplistic, which is what the web
requires. Still, I am learning and hoping to continue digging deep. Much
obliged for coming by.
Z

]]> By: NewBusinessHawk http://www.zacharyadamcohen.com/social-media/reformed-marketing/the-agency-world-under-construction/comment-page-1/#comment-1899 NewBusinessHawk Mon, 19 Apr 2010 23:25:12 +0000 http://www.zacharyadamcohen.com/?p=1460#comment-1899 Interesting thoughts, and some good ideas, but perhaps a bit simplistic. Integrated marketing has been around for many years - with pros and cons. Argument still going on... and some would say missing the forest for all the trees! <br><br>Social media is having an impact, and you're correct that most marketing firms have no idea how to utilize or capitalize on the changes. But just lumping all the basic skills together and calling it a new agency is also missing some key parts. I'm guessing you know this, but figure it doesn't hurt to state the obvious. A couple of post on my thoughts around the same topics are here:<br>Creative Age: Tearing Structure Apart <a href="http://bit.ly/cr8U7i" rel="nofollow">http://bit.ly/cr8U7i</a> <br><br>And another view here: It must be a Leap Year: News of the demise of the Ad Industry is being reported. <a href="http://bit.ly/4pZ8mH" rel="nofollow">http://bit.ly/4pZ8mH</a><br><br>Enjoy! And great post! <br><br>B<br>New Business Hawk Interesting thoughts, and some good ideas, but perhaps a bit simplistic. Integrated marketing has been around for many years – with pros and cons. Argument still going on… and some would say missing the forest for all the trees!

Social media is having an impact, and you're correct that most marketing firms have no idea how to utilize or capitalize on the changes. But just lumping all the basic skills together and calling it a new agency is also missing some key parts. I'm guessing you know this, but figure it doesn't hurt to state the obvious. A couple of post on my thoughts around the same topics are here:
Creative Age: Tearing Structure Apart http://bit.ly/cr8U7i

And another view here: It must be a Leap Year: News of the demise of the Ad Industry is being reported. http://bit.ly/4pZ8mH

Enjoy! And great post!

B
New Business Hawk

]]> By: Michael Alan Hamlin http://www.zacharyadamcohen.com/social-media/reformed-marketing/the-agency-world-under-construction/comment-page-1/#comment-1911 Michael Alan Hamlin Mon, 19 Apr 2010 22:38:12 +0000 http://www.zacharyadamcohen.com/?p=1460#comment-1911 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @thebrandbuilder: Amen. RT @Zacharycohen: PR Agencies: Evolve or Die http://bit.ly/bcIvOe</span></span> RT @thebrandbuilder: Amen. RT @Zacharycohen: PR Agencies: Evolve or Die http://bit.ly/bcIvOe

]]> By: Ana Diaz http://www.zacharyadamcohen.com/social-media/reformed-marketing/the-agency-world-under-construction/comment-page-1/#comment-1888 Ana Diaz Mon, 19 Apr 2010 22:10:25 +0000 http://www.zacharyadamcohen.com/?p=1460#comment-1888 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @ZacharyCohen: The Agency World: Under Construction http://bit.ly/brTfph</span></span> RT @ZacharyCohen: The Agency World: Under Construction http://bit.ly/brTfph

]]> By: Jenn http://www.zacharyadamcohen.com/social-media/reformed-marketing/the-agency-world-under-construction/comment-page-1/#comment-1887 Jenn Mon, 19 Apr 2010 22:06:25 +0000 http://www.zacharyadamcohen.com/?p=1460#comment-1887 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @thebrandbuilder: Amen. RT @Zacharycohen: PR Agencies: Evolve or Die http://bit.ly/bcIvOe</span></span> RT @thebrandbuilder: Amen. RT @Zacharycohen: PR Agencies: Evolve or Die http://bit.ly/bcIvOe

]]> By: chrislehtonen http://www.zacharyadamcohen.com/social-media/reformed-marketing/the-agency-world-under-construction/comment-page-1/#comment-1885 chrislehtonen Mon, 19 Apr 2010 21:56:40 +0000 http://www.zacharyadamcohen.com/?p=1460#comment-1885 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @thebrandbuilder: Amen. RT @Zacharycohen: PR Agencies: Evolve or Die http://bit.ly/bcIvOe</span></span> RT @thebrandbuilder: Amen. RT @Zacharycohen: PR Agencies: Evolve or Die http://bit.ly/bcIvOe

]]> By: Maikel van de Mortel http://www.zacharyadamcohen.com/social-media/reformed-marketing/the-agency-world-under-construction/comment-page-1/#comment-1886 Maikel van de Mortel Mon, 19 Apr 2010 21:54:50 +0000 http://www.zacharyadamcohen.com/?p=1460#comment-1886 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Continues to be a hot topic. Gotta love change. RT @thebrandbuilder: Amen. RT @Zacharycohen: PR Agencies: Evolve or Die http://bit.ly/bcIvOe</span></span> Continues to be a hot topic. Gotta love change. RT @thebrandbuilder: Amen. RT @Zacharycohen: PR Agencies: Evolve or Die http://bit.ly/bcIvOe

]]> By: KrisColvin http://www.zacharyadamcohen.com/social-media/reformed-marketing/the-agency-world-under-construction/comment-page-1/#comment-1877 KrisColvin Mon, 19 Apr 2010 21:51:34 +0000 http://www.zacharyadamcohen.com/?p=1460#comment-1877 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @thebrandbuilder: Amen. RT @Zacharycohen: PR Agencies: Evolve or Die http://bit.ly/bcIvOe</span></span> RT @thebrandbuilder: Amen. RT @Zacharycohen: PR Agencies: Evolve or Die http://bit.ly/bcIvOe

]]> By: GabrielleLainePeters http://www.zacharyadamcohen.com/social-media/reformed-marketing/the-agency-world-under-construction/comment-page-1/#comment-1874 GabrielleLainePeters Mon, 19 Apr 2010 21:49:33 +0000 http://www.zacharyadamcohen.com/?p=1460#comment-1874 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @thebrandbuilder: Amen. RT @Zacharycohen: PR Agencies: Evolve or Die http://bit.ly/bcIvOe</span></span> RT @thebrandbuilder: Amen. RT @Zacharycohen: PR Agencies: Evolve or Die http://bit.ly/bcIvOe

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