Comments on: The Importance of Being Earnest http://www.zacharyadamcohen.com/social-media/social-media-experimentation/the-importance-of-being-earnest/ Boutique Digital Strategy in New York City Fri, 03 Feb 2012 21:50:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: U. Kjarval http://www.zacharyadamcohen.com/social-media/social-media-experimentation/the-importance-of-being-earnest/comment-page-1/#comment-1528 U. Kjarval Wed, 09 Dec 2009 15:39:53 +0000 http://www.zacharyadamcohen.com/?p=164#comment-1528 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Right on! RT @Zacharycohen: The Importance of Being Earnest http://ff.im/-cFnLQ</span></span> Right on! RT @Zacharycohen: The Importance of Being Earnest http://ff.im/-cFnLQ

]]> By: Kat http://www.zacharyadamcohen.com/social-media/social-media-experimentation/the-importance-of-being-earnest/comment-page-1/#comment-63 Kat Sat, 28 Nov 2009 21:28:28 +0000 http://www.zacharyadamcohen.com/?p=164#comment-63 Great post! Too many companies that I've seen try to take a less-is-more approach to social media, I guess to seem "cool" and not too eager or naive (Sort of like if you go to some party and barely talk, and definitely don't smile, to try to seem really interesting). To me, and I'm sure a lot of people, that approach is such a turn-off. I much prefer a brand that shows their genuine enthusiasm for what they do, and for getting you involved in it, without being too pushy. Great post! Too many companies that I’ve seen try to take a less-is-more approach to social media, I guess to seem “cool” and not too eager or naive (Sort of like if you go to some party and barely talk, and definitely don’t smile, to try to seem really interesting). To me, and I’m sure a lot of people, that approach is such a turn-off. I much prefer a brand that shows their genuine enthusiasm for what they do, and for getting you involved in it, without being too pushy.

]]> By: Janet http://www.zacharyadamcohen.com/social-media/social-media-experimentation/the-importance-of-being-earnest/comment-page-1/#comment-59 Janet Mon, 23 Nov 2009 06:36:26 +0000 http://www.zacharyadamcohen.com/?p=164#comment-59 Transparency to me is absolutely essential. When someone is blogging about a particular subject I'd like to know up front what his vested interests are. I will use wine as an example simply because that is the business I am in (and I have to say the wine bloggers I read are VERY transparent.) I don't want to follow a blog that consistently extolls the virtues of Zinfandels from Lodi, only to find out that the blogger has conveniently left out of "About Me" the fact that he owns a Zinfandel vineyard in Lodi. When I read a blog, I investigate the author if he's addressing subjects that are important to me. Recently I encountered a blog entry on an "eco-friendly" site. The blogger listed his academic credentials, which were impressive. A quick search revealed the fact that he is very closely associated with several agro-chemical/biotech companies. I became inordinately angry, because I felt "I was had!" As you so accurately put is, "It is the place where we invite people into our world, where we tell them who and what we are, what we do, why we do it." I have no problem with people pushing their agendas or their products - but if they are not willing to be up front about it, to me they are just a modern version of snake-oil salesmen. Transparency to me is absolutely essential. When someone is blogging about a particular subject I’d like to know up front what his vested interests are.

I will use wine as an example simply because that is the business I am in (and I have to say the wine bloggers I read are VERY transparent.) I don’t want to follow a blog that consistently extolls the virtues of Zinfandels from Lodi, only to find out that the blogger has conveniently left out of “About Me” the fact that he owns a Zinfandel vineyard in Lodi.

When I read a blog, I investigate the author if he’s addressing subjects that are important to me. Recently I encountered a blog entry on an “eco-friendly” site. The blogger listed his academic credentials, which were impressive. A quick search revealed the fact that he is very closely associated with several agro-chemical/biotech companies. I became inordinately angry, because I felt “I was had!”

As you so accurately put is, “It is the place where we invite people into our world, where we tell them who and what we are, what we do, why we do it.” I have no problem with people pushing their agendas or their products – but if they are not willing to be up front about it, to me they are just a modern version of snake-oil salesmen.

]]> By: Adam Sarhan http://www.zacharyadamcohen.com/social-media/social-media-experimentation/the-importance-of-being-earnest/comment-page-1/#comment-1529 Adam Sarhan Mon, 23 Nov 2009 02:23:28 +0000 http://www.zacharyadamcohen.com/?p=164#comment-1529 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Zacharycohen: The Importance of Being Earnest http://bit.ly/4KXGIb</span></span> RT @Zacharycohen: The Importance of Being Earnest http://bit.ly/4KXGIb

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