Criticism of Social Media Practices
May 11, 2010
See, businesses liked being duped by advertisers and marketers, by magazines and newspapers, by ANYONE or ANYTHING that would and did take their money in the 20th century. They liked not really ever knowing how effective their ad campaigns were. It was just the cost of doing business.
Read on wise reader…
Social Media Experimentation
February 7, 2010
Whoa whoa whoa. When did metrics all of a sudden become the must have thing? Every social media marketing post this side of Palo Alto proclaims the necessity of metrics in social marketing campaigns. Don’t get me wrong; I love metrics and am happy to incorporate them into my services. But the insistence on the presence of metrics is getting just a little bit ridiculous.
Read on wise reader…
